Mr. Rooter Plumbing of Edmonton
The Client
Mr. Rooter of Edmonton provides outstanding plumbing and drain cleaning services to clients in the greater Edmonton area. With a focus on delivering consistently excellent customer service, this locally owned business is one of the highest-rated and well-reviewed plumbers in Edmonton, Alberta.
I didn't know what to expect when I partnered with Digital Shift, but I wanted results and knew that an SEO strategy was a long play. I’m glad I got started with Digital Shift sooner rather than later!
The Challenge
In 2018, Geremy Howe bought the Mr. Rooter of Edmonton franchise. With two trucks in his employ, Geremy knew that if he wanted to grow his business he had to generate more leads. After implementing a paid lead acquisition strategy, Geremy still wasn’t seeing the growth he wanted and decided to explore different avenues.
Geremy was referred to Digital Shift and inquired about our comprehensive SEO and link building strategies designed to convert more leads into customers—without having to waste time and money on expensive pay-per-click ads (especially on keywords that cost $20+ per click).
After listening to Geremy’s business goals and needs, Digital Shift developed an organic search strategy that allowed Mr. Rooter of Edmonton to diversify its lead sources and acquire new customers at a lower cost.
While I didn’t know too much about SEO at the time, I’m glad I trusted the referral to Digital Shift. Not only did I meet my goal of increasing incoming call volume, but have since exceeded my business’ projected growth.
The Solution
At Digital Shift, we do one thing really, really well: Developing SEO campaigns for home service franchises. For more than a decade, we’ve been helping businesses like Mr. Rooter Plumbing of Edmonton increase their website’s ranking, convert more leads to customers, boost brand authority and increase revenue streams.
Our expertise, transparency and passion informed the SEO strategy we presented to Geremy Howe—a strategy that would ultimately enable Mr. Rooter Plumbing of Edmonton to increase its revenue by 560% in just over two years. Our SEO-driven strategy improved local ranking through:
- Google My Business Optimization: We fully completed the Mr. Rooter Plumbing of Edmonton listing and implemented local SEO—location and keyword targeting—to increase ranking for keywords like "plumbers Edmonton."
- Google My Business Management: Our team posts daily, protects the listing by fighting spam, shares local photos and videos, and maintains the Mr. Rooter Plumbing of Edmonton brand reputation by promptly replying to reviews and questions.
- Develop Strategic, SEO-Informed Content: Every month, our SEO strategists conduct a deep-dive into what Edmonton homeowners are searching for regarding plumbing and drain cleaning services. Using these targeted keywords, our team develops engaging and informative content.
- Increase Leads Through Content Strategy: Our blogs and service pages inform Edmonton homeowners, increase the Mr. Rooter Plumbing of Edmonton brand authority and expertise, and reinforce the company’s core services—all while driving organic traffic to the Mr. Rooter website.
I didn't know what to expect when I partnered with Digital Shift, but I wanted results and knew that an SEO strategy was a long play. I’m glad I got started with Digital Shift sooner rather than later!
The Result
Within just over two years, Geremy Howe grew his business from two trucks to 12 trucks and saw his revenue increase by 560%. With the guidance and support of Digital Shift, Mr. Rooter Plumbing of Edmonton has rapidly become the top plumbing service in the greater Edmonton area.
With the right setup and active management, we put Mr. Rooter Plumbing of Edmonton on a fast-track to Google My Business success. Our content-focused SEO strategy has also skyrocketed Mr. Rooter Plumbing of Edmonton’s rankings. The business now sits at the top of Google Maps and on Google’s first page.
As a result, Mr. Rooter of Edmonton is rapidly expanding its customer base, servicing more Edmonton homes, and continuing to increase its revenue.
There’s no sense in waiting if you want to grow. You need to do this because, without an active online presence, you're not going to be ranking for anything other than your own name.
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