Rainbow Restoration of Chesapeake

The Client

Rainbow Restoration of Chesapeake
Industry: Restoration Services
Location: Chesapeake, Virginia

Crystal and Lateasha Armstead are the inspiring duo behind Rainbow Restoration of Chesapeake. They are passionate about serving their community with top-notch restoration services, including water damage, fire restoration, and mold remediation. They pride themselves on helping homeowners promptly restore homes to their pre-loss condition, ensuring clients’ safety and peace of mind.

The Challenge

A Quest for Enhanced Local Visibility and Lead Generation

Despite their dedication and expertise, Crystal and Lateasha faced an uphill battle: their business was not visible on Google Maps or organic search results. This lack of online presence meant missing out on potential leads and opportunities to serve more homeowners in need.

"We knew we were providing excellent service, but it felt like we were invisible online," Crystal recalls. "We needed to find a way to reach more people who needed our help."

Determined to turn things around, they sought a partner who understood the intricacies of the restoration industry and could tailor an SEO strategy to their unique needs.

Digital Shift is a company known for its meticulous attention to detail and specialization in SEO for service-based businesses.

Before Starting SEO

The Solution

Comprehensive SEO Strategy and Google Business Profile Excellence

At Digital Shift, we developed a custom SEO strategy designed to enhance Rainbow Restoration of Chesapeake’s online presence. Our approach was multifaceted, focusing on four key areas:

1. Google Business Profile Optimization
   We optimized their profile carefully, ensuring it was complete and accurate. By targeting location-specific keywords such as “restoration services Chesapeake” and “mold remediation Chesapeake,” we increased their visibility for key search terms.
2. Local Content Creation
   Our team developed engaging and informative content tailored to the Chesapeake area, incorporating popular and relevant keywords. This not only improved search rankings but also established Rainbow Restoration as a trusted authority in their field.
3. Business Listing Management
   We ensured consistent and accurate business information across all online platforms. This consistency reinforced trust with search engines and helped boost local visibility.
4. Strategic Google Posting
   We implemented a regular posting schedule on Google Business Profile, featuring local stories, project highlights, and client testimonials, all with strong calls-to-action to drive engagement.

The Result

Dominating Local Search and Boosting Lead Generation

After 6 Months of SEO

Through our tailored SEO strategy and proactive management, Rainbow Restoration of Chesapeake achieved remarkable results over a six-month period:

• 214% increase in phone call leads, ensuring a steady stream of inquiries from potential clients. This significantly outperformed the industry average increase of 70% for the same period.
• 224% increase in local visibility, positioning them as the go-to restoration service in their area.
• 163% increase in website traffic, driving more potential customers to learn about their services and offerings.

“The transformation has been incredible,” Lateasha says. “We're now reaching so many more people who need our services. It's not just about business growth; it's about being able to help more families in our community.”

Under Digital Shift's guidance, Crystal and Lateasha transformed their business's online presence, securing top positions in their market for crucial keywords. Rainbow Restoration of Chesapeake is now a prominent leader in the restoration industry, consistently expanding its customer base and revenues.

With a precise strategy and unwavering dedication, Digital Shift empowered Rainbow Restoration to not only meet but exceed their business growth objectives. Crystal and Lateasha can now confidently focus on what they do best—restoring homes and peace of mind—while their online presence continues to thrive.