Google Ads Case Study
Decrease in Cost Per Conversion
Increase in Conversion Rate
Increase in Conversions

The Client
Industry: Roofing
Location: Toronto, Ontario

Roofr was founded in Toronto, Ontario by Richard Nelson, a third-generation roofer with over 15 years of experience in the roofing industry. The roofing software business was built to address some of the common problems in the industry including;

  1. homeowners not knowing what a fair price for a new roof is, and
  2. dealing with dishonest contractors or low-quality craftsmanship.

The company uses state-of-the-art aerial imagery technology to measure the roof of a home. This allows the homeowner to get a free, immediate, ballpark roofing estimate. Roofr then connects the homeowner with one of our Vetted Roofing Contractor Partners who will perform an in-person inspection and finalize the quote.

The Challenge

Get Better Performance Out of The Current Budget was generating leads primarily using Google Ads and they needed to have an experienced PPC Manager work on their account to help them reduce their cost per lead and overall customer acquisition cost.

The Solution

Account Structure & Dynamic Keyword Insertion

Digital Shift worked with Richard and Keving to create an account structure that was localized and included several dynamic components to significantly improve overall landing page quality and campaign performance.

The Result

A 55% Decrease in Conversion Costs

Roofr was able to get much better performance out of their budget and continue to grow and expand.

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