Content Marketing for Your Business
Content Marketing is everything you put online to tell your story. It can be anything from a blog, video, audio, web pages, or even images. It can help define your company and brand overall, as well as it can help generate new leads for your business. Ultimately, the goal of content marketing is to drive profitable customer actions.
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How Can You Improve Your Content Marketing
The best way to improve your content writing is by practice. You should be constantly creating and updating your content. It doesn’t matter what type of content it is, the more you create the better you will become. The easiest way to generate more content is by playing to your strengths. If you are passionate in one area you should capitalize on your expertise and knowledge. Playing to your strengths will make it easier to consistently create new, and interesting information. For example, you really enjoy audio editing and recording. You could create your own podcast and record weekly blogs to generate more traffic.
Google Analytics and Content Marketing Tips
Effective content marketing utilizes a combination of different tools and strategies. Although there is no definitive metric for success you must have an idea of what your goal is and how you plan to measure your success. One effective strategy is to utilize Google Analytics to track every activity that occurs on your website. By knowing exactly where customers spend their time on your website and where they abandon your website you can manipulate and adjust your site structure accordingly. This can help with customer engagement and click-through rates for content promotions. Additionally, any website or business can implement Google Analytics. You don’t have the be a major corporation or business powerhouse to utilize Googles software.
The main takeaway is that you should be measuring and analyzing your content marketing plan and responding to the data you gather. While Google Analytics will tell you what you are doing well it is also arguably one of the best pieces of technology to help you find out where your online content marketing plans are failing. If you want to be successful you must take this information and change your website, whether that means adjusting your landing pages, or changing the type of content you produce. By constantly re-evaluating your content marketing plan you will be able to redefine your goals, remeasure your success, and continue to make your business more competitive and successful.
If you study successful content marketing agencies you would notice they prepare they content months in advance and use automated software to update their web pages precisely when they wish. A good rule of thumb is to plan 3 months in advance.You have to look into the future to make sure your content is relevant and interesting. Is there going to be a revolutionary new product launch or some new service that will drastically change the way businesses advertise to customers? In digital marketing staying ahead of the game really only translates into staying afloat. It is also important to consider your own goals in the future. If you plan on launching a new product or service you can schedule a gradual drip exposing your visitors to different content such as photos or videos, to build up hype or buzz. An example of this would be using social media platforms like Facebook or Twitter and sharing your posts with friends and followers.
Listen To Your Target Market
As with any effective marketing plan, you must analyze and make adjustments to your marketing efforts. Although this sounds relatively mundane and obvious, listening to your target audience is one of the critical components of any content marketing plan. If you are spending all this time creating content but you aren’t watching and listening to how consumers are digesting that content then you are only doing half the work. Therefore, you must implement a social listening strategy to find out exactly what customers are saying.
This social listening is just the first step. The next thing you have to do is respond, either over social media or by producing or changing your existing content accordingly. If a customer has experienced a service or product failure and nothing is done, the resulting negative word of mouth could be incredibly detrimental to your business. However, if you listen, find out where your company failed, and address the issue directly, the customers are more likely to respond positively. In fact, a strong service recovery can actually generate more goodwill than if a service had gone smoothly in the first place.