Search Engine Marketing Works!
Or the way it is better known – SEO. SEO is not visible on your website, but it is ingrained in the website code. Websites have the ability to be coded for certain keywords, and those are the words that search engines pick up in order to decide when your webpage should be picked up in their search results. Search Engines use complicated algorithms to determine where your website comes up in their search results. That is why it is worthwhile to spend time to ensure your SEO is done properly!
SEO has its advantages. This is an unpaid form of advertising – as it is completely related to a search engine’s results. Certain things that the search engine’s algorithms take into account are: how relevant the content is on a particular page, how current content is, do people stay on the page or leave it when they come to the page, do other websites link to your page, etc. The major downfall of SEO is that it takes a lot of time, and you constantly need to maintain your SEO rankings, as these rankings are not static.