In September of this year, the popular search engine will celebrate its 20th anniversary. 20 years ago, the world was a very different place.
In 1998, Apple released the first iMac, Michael Jordan was playing basketball for the Chicago Bulls, and Google was born.
Fast forward to the present, and Google has decided they want more than just being the most utilized information source on the planet. Now they will also start to guarantee the work of some of the local businesses you may hire.
It is here you’ll find the very latest information on the Google Guarantee and what it means for your Home Services Business.
How Did We Get Here?
When Google saw the opportunity to become the new and improved phonebook, they jumped on it in a hurry. Gone were the days of thumbing through pages and pages of potential options and in came a new verb – “I’ll google it.”
During the course of their time thus far, Google has continually innovated and redefined what it means to serve the best interests of their customers. Such a focus has rewarded them handsomely with regard to market share.
It’s clear they are the overwhelming favourite for the vast majority of the world’s search traffic. The average Internet user feels confident in turning to Google for finding the information he needs.
There are billions of searches conducted online every day, and these searches cover all areas of interest. Some people need answers for buying intentions, some do not.
Thankfully for Google, it’s the diversity in its use that has helped solidify their reputation. Internet users know that Google is the go-to option for research, news, and customer reviews.
Google Local Services Ads Are Born
Google’s new Local Services Ads is a new and exciting method of reaching possible customers. These are the good folks in your local area who are looking for someone who does what you do.
Since the introduction of Adwords, Google has allowed businesses to buy the potential interest of someone searching for help by providing ad space at the top of their SERPs. This is an extremely powerful offering from the world’s most visited website, and it’s been utilized heavily by companies in every industry.lo
With Local Services Ads in play, Google is upping the ante for every other search engine on the market today.
Gone are the days of serving customers an ad that might fit their needs (but never being involved after making the initial connection). Now, Google is choosing to help farm the leads for these businesses and guarantee their recommendation to the user.
What Does the Google Guarantee Mean?
With the birth of this new program, Google is making things easier for you. They have entered into the operation of vetting businesses on behalf of their users. Prior to this development, users were only seeing the businesses with the deepest pockets make it to the top of the page.
Now, the switch is being made to have the best-qualified business showcased first and foremost. Google is making it clear how much they believe in the work of each business and their own robust vetting process.
When choosing your preferred vendor for a job through the use of Local Services Ads, their work will be guaranteed by Google for up to $2,000.
In order to qualify for the Google Guarantee, you must meet certain standards of reliability and commendable work. Remember, Google is guaranteeing that your business will be doing the job the right way for the customer. You can be certain they aren’t offering this kind of a guarantee on a hunch.
Developments like this are meant to bring value to both the businesses being advertised and the arena which is advertising them (Google). The program is also designed to do some of the lead generation work for you.
Signing Up for Google Guarantee
The registration process is quick and easy. Simply follow these steps:
Step 1: Sign up for Local Services Ads. A Google Account Representative will reach out to you shortly thereafter and begin the process.
Step 2: Submit to Google’s background check. This service is conducted by Pinkerton Consulting and Investigations Inc. for free. It will encompass all of your employees who would be authorized to serve at the home of a customer.
Step 3: Google will require your license and insurance information be verified and kept on file. This verification is the final step in joining the ranks of those few businesses who can claim to be a part of the program.
Beware that Local Services Ads are not available in all areas right now. Currently, there are 17 major US cities taking part in this program, with more locations soon to be added.
Also, this service is not available for all industries. If you’re a locksmith, plumber, electrician, HVAC, or garage door service, you’re in luck! For other trades, you can expect to see this program expand over time.
Eligible Claims under the Program
In order for a claim against a Google Guarantee to be paid out, certain criteria must be met.
The claim must have been for a job that was elected for and accepted by a lead submission on a Local Services Ad. Additionally, the claim will only cover the job on file, and not any other.
Services and upsells beyond the original election are not covered by the Google Guarantee. Other potential exclusions are new jobs completed at a later date and property damages.
Dissatisfaction with the prices being quoted, the responsiveness (or lack thereof) of the business being recommended, and the cancelling of a job signed up by a Local Services Ad is also not covered.
Jobs that have been completed for more than 30 days are not allowed to be submitted to claims. Failing to submit your claim within the 30-day time period, no matter how legitimate the claim may be, will result in a dismissal from Google.
What Can My Business Expect from Google Guarantee?
Over the last eight years, various studies have done their best to quantify the value of being at the top of a Google SERP. With click-through-rate results ranging between 30 and 50 percent, it’s a clear win for the top spot.
On Google’s behalf, this proves that their hard work is paying off. The entire experience surrounding a visit to their website is to solve problems. People come to Google to get connected with the answer to their questions, and they tend to find it at the top of the first page.
On the customer’s behalf, it shows that users are continually satisfied by their experience with Google. If they were not, the numbers would not be so immensely lopsided in their favor.
“The businesses in the (Google Guarantee) beta test have had drastic amounts of success with increased leads by 1800% when compared to other companies who are using other forms of advertising!” – OMGNational.com, 2018
When Google Guarantee is available to your business, you can expect to see major growth in the effectiveness of your advertising to the target audience.
Your customers’ peace of mind is being backed by the popular search engine.
These people already associate their problem-solving process with Google being able to find them the answer. Now they are also going to recommend your business and guarantee the work you’re going to do.
Good Luck to Those Who Don’t Make the Cut
Each business that gets approved for the program is stepping into a wonderful opportunity in a new development from Google. On the other side of this coin, the businesses that don’t make it into the program are potentially in for a rough ride.
The Google Guarantee is designed to take the guesswork out of the vetting process and optimize the customer experience. Additionally, it will reward businesses that are keeping their reputation in great condition.
When this program launches in your local area, it will be more important than ever before for you to cultivate a positive reputation on Google Reviews.
It’s far more difficult for the staff at Google to deny a company that customers enjoy working with. Use their reviews platform to your advantage, and make your case for this new option as strong as you can.
Another thing you can do is to revamp your local SEO value. Google will be judging your business not only on how well you do your job but also how well you serve their interests.
You Have Time to Get Your Business Ready
You can be sure the first cities in their beta testing phases didn’t have the time to make adjustments to their business and the way Google judged them.
The value of squashing a negative review or improving your local SEO is exponential if the process starts now rather than later. Today, there are 17 cities currently utilizing the Google Guarantee, and that number is set to increase to 30 cities very soon.
Those 30 cities serve only a very small percentage of the population; there are more than 19,000 cities in the United States of America. Chances are good if you’re not located in or near one of those 30 fortunate cities, you have a considerable span of time to sure up and improve your digital footprint.
Developments like this have the potential to change the tide for your business, so this shouldn’t be taken lightly.
Local Services Ads is specifically for Home Services businesses just like yours. The competition in any location is sure to be fierce, including your own. Upon submitting your application for the Google Guarantee, they are going to dive deep into your business.
Who Stands to Benefit the Most?
The company spending top dollar for the top spot on Adwords is usually the company with the deepest pockets. Becoming guaranteed will not affect their business success as much as it will for the smaller companies in a local area.
When you’re a small business, you hang your hat on keeping up a stellar reputation. Warm referrals are the best present a customer can give you because you don’t have the big bucks to spend on high ad placements.
The tremendous benefit for those taking part in the Google Guarantee program is their exposure level will go above even the top spot in the Adwords display. No business in their right mind would turn down such an opportunity. Every business wants to get more benefit out of less cost and this is the ticket toward that goal.
Start Taking Steps Now
Tomorrow will be here before you know it, and Google Guarantee will be nipping at your heels as well. Don’t sit around and wait for this incredible program. Take the necessary action today so that you can reap the rewards tomorrow.
We’re here to help with the process. Take advantage of our many digital services. See for yourself what enlisting the help of trusted professionals can do to improve your chances with this amazing new program.
Our team is always producing great new content to keep up with the latest developments in the industry. If you have any questions about any of this content or would prefer to speak with us about your specific interests, feel free to contact us directly.
This is an incredibly exciting time to be in business, and our team is ready to support you along the way!
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