Twitter - a great social media platform for business!
Twitter is a major online social networking service. It allows users to create messages called "tweets" that appear on feeds of users who follow you. Twitter is one of the social media accounts you want to use to raise awareness. Tweet content your customers would like and use it grow your customer base with a word of mouth approach - It's a simple way to forward (retweet) information to your followers! For potential customers not following your twitter handle, you can also use Twitter ads to encourage engagement with their twitter profiles. Twitter can also be used for acquiring industry information and seeing what your competitors are doing. Another key feature is that it allows for customer interaction by direct messages or public tweets.
How to set your Business Twitter Account up
By following these simple steps, you can have a Twitter account setup in less than 10 minutes!
Go to twitter.com
Click "sign up for Twitter"
You will need a valid email address
Enter required information in the field provided, then click "Create my account"
When directed to the welcome page, click "Next" to start the initial process
Twitter will now ask you to follow 5 users twice for a total of 10. Once you follow the required amount, click "Next"
It is recommended to follow organizations or committees of your industry to be up to date with information
Twitter now asks to add contacts from your email, however you have the option to skip this step by clicking "Skip". Once your email contacts are added (or not), click "Next".
The Twitter account is now created!
Click Edit Profile.
Click upload image and add your logo or any photo that resonates with your business. This will be your profile picture.
Fill in the Bio information in the box provided
Now upload a header photo if desired. This will help personalize your page and allows you to optimize your branding.
Add your businesses location and website address by adding it in the field indicated
That's it! Your business now has a Twitter account!
To start Tweeting, just type your message in the box provided and then click "Tweet"!
That's it! Your message will appear on the feed of your followers.
Be sure to confirm your Twitter account by checking the email address entered and clicking the confirmation link sent by Twitter.
Your Twitter account is now confirmed!
You have now set up your Business Twitter Account!
Your Twitter will now be working with you to help grow your business and spread awareness of your company!
Benefits of using twitter for your business
Improve customer services
Increase brand awareness
Build social media presence with your audience
Engagement with existing customers
Improve your social media marketing efforts
Answer questions to increase the customer experience
Connect with real people, influencers, as well as brands
Promote your other social networks
Share blog posts, links, news, and quality content with your audience
Get insights with Twitter Analytics to determine what's working
Drive traffic to your website
Twitter Business Tips
Optimize your header image
Add value first to other twitter users, don't spam
Upload a high-quality profile photo
Complete your entire business twitter profile
Use a maximum of 2-3 hashtags per tweet
Create a unique twitter bio
Add value to your audience by sharing relevant content
Showcase your photos of your work, products or services
Use hashtags to find opportunities
Monitor relevant industry news and competitor activity