Ad extensions can have a major impact on your business if you have a Google AdWords account. They add extra content to AdWords ads. The extra material provides users with more information to make better decisions and subsequently will eliminate untargeted traffic; increasing conversion rates and ROI for a particular campaign. They do not cost anything to add to your current campaign. It is important to note that just because a specific ad extension is added to an ad, it does not mean that it will populate with the ad. Google decides which ones to populate. This additional information can be added in the 'Ad Extensions' tab for any campaign. The various types can be selected in the 'View' drop-down.
The examples above show the difference between an ad with ad extensions and one without. Both companies sell shoes, which ad are you more likely to click on? Why? The Payless ad had has the following features that the other ad does not:
Although these ads are always evolving the current list includes:
Login to your Google AdWords account and start to apply what you have learned.
Applying ad extensions to your campaign will result in better performance. It is easy to see the power of this tool. If you need help to enhance your AdWords campaign and want to increase your conversion rates and ROI through applying these important principles, please contact us!