Anchor text is the text portion associated with a hyperlink on a web page. For example, the words Digital Shift can be used as a link to https://digitalshiftmedia.com and be clickable.
Hyperlinks can be coded or done by simply creating a link using software or content management platform such as WordPress.
In the example above we created an anchor text for the words "WordPress" that links to the wordpress.com website. This anchor text was added using the following code:
Basically, anchor text is the text used to point to a link that is coded on a web page.