What is Anchor Text Mean?
An Anchor text is the text portion associated with a hyperlink on a web page. For example, the words Digital Shift can be used as a link to http://digitalshiftmedia.com and be clickable. This is done by simply creating a link using your software or content management platform such as WordPresss.
In the example above we created an anchor text for the “WordPress” with the following code
Basically, an anchor text is the text used to point to a link that is coded onto a web page.