Bounce Rate

What is Bounce Rate?

Bounce RateBounce Rate is a percentage that shows how many visitors click on a single website page and leave without clicking any other elements on this page or visiting other pages of the website. Bounce Rate is usually used in digital marketing and web traffic analysis. It is an indicator that can be used to measure how relevant or useful your website page is to visitors.

Bounce rate of a website = Total number of bounces across all the pages on the website / Total number of entrances across all the pages on the website

Is bounce rate a ranking factor?

No it is not. On January 7, 2022, Google's John Mueller confirmed that bounce rate is NOT a google ranking factor. Watch the SEO office-hours recording from the 13:20 mark to get the full details.

Does bounce rate impact search rankings?

No, it doesn't not directly affect your organic ranking on Google's organic search results.

Search Engine Journal confirms that it indirectly affects other ranking factors that Google cares about — slow page speed, low-quality design, poor mobile optimization, etc.

What factors cause high Bounce Rate?

  • Slow pages (poor Core Web Vitals)
  • Too many ads on the landing page (pop-up ads, banner ads, pop-up surveys)
  • Long response time ( the longer it takes a page to load, the  higher the bounce rate)
  • Ancient page design
  • Music or video can have a negative effect on your website
  • Low search engine ranking of a page

How can I improve my Bounce Rate?

  • Improve user experience (readable and legible content, clearly formatting)
  • Get rid of pop-up ads
  • Create compelling Call-to-Action buttons
  • Improving your branding image (storytelling)
  • Keep your website fresh
  • Target high-value keywords
  • Make sure the website attracts the right audience
  • Optimize your search engine ranking
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