Bounce Rate

What is Bounce Rate?

Bounce RateBounce Rate is a percentage that shows how many visitors click on a single website page and leave without clicking any other elements on this page or visiting other pages of the website. Bounce Rate is usually used in Digital Marketing and Web Traffic Analysis. It is a very important indicator that Google uses to measure how relevant or useful your website page is to visitors. If the bounce rate is high, this will affect its ranking in search engines.

Bounce rate of a website = Total number of bounces across all the pages on the website / Total number of entrances across all the pages on the website

What factors cause high Bounce Rate?

  • Too many ads on the landing page (pop-up ads, banner ads, pop-up surveys)
  • Long response time ( the longer it takes a page to load, the  higher the bounce rate)
  • Ancient page design
  • Music or video can have a negative effect on your website
  • Low search engine ranking of a page

How can I improve my Bounce Rate?

  • Improve user experience (readable and legible content, clearly formatting)
  • Get rid of pop-up ads
  • Create compelling Call-to-Action buttons
  • Improving your branding image (storytelling)
  • Keep your website fresh
  • Target high-value keywords
  • Make sure the website attracts the right audience
  • Optimize your search engine ranking
Your Path to Success Could Be One Phone Call Away With a Local Marketing Expert
During your 15-minute exploratory chat, there's nothing to buy, but you can share your story about what's going on with your local marketing. We'll share with you what's working, see if and how we may be able to help and answer all of your local search engine optimization questions.
Secure Your Session in One of Our Limited Time Slots
Yes, I Want To book a Free Call Now
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram