Content Syndication

What is Content Syndication?

Content syndication is a distribution tactic in digital marketing that involves republishing an exact copy of original content to other third-party websites.

What Type of Content Can Be Syndicated Online?

Blogs posts are by far the most popular type of content that is syndicated, but other forms of content including infographics, articles, and videos can also be used.

Benefits of Content Syndication:

  • Get your content in front of more people using other sites audiences
  • Build your brand and online reputation
  • Get more website traffic

Drawbacks of Content Syndication:

  • The only potential drawback of content syndication is Google ranking the syndicated content over the original one.

Goole can typically identify the original source, but the best way to safeguard against this is to add a canonical link back to the original content to all syndications.

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