Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)?

CRO or Conversion Rate Optimization is a systematic and structured approach to improving the performance of your website. The approach consists of a system used to increase the number of website visitors that become customers. By using insights such as user feedback and analytics, CRO will keep you on track towards the conversion objectives of your website. Conversion Rate Optimization will use the traffic to analyze which type of visitors are most likely to convert. This will allow you to better serve these customers as well as improve your overall value offering. If you are attracting 500,000 people a day to your website, but not a single visitor becomes a customer, then the money spent on attracting the traffic is wasted. Rather than spending more on unwanted traffic, why not use CRO to help customers see the value your business brings, improving conversion rates.

CRO is about the quality engagement of visitors on your website. The goal is not to achieve the highest number of users possible, but rather to assist in helping visitors to decide to do business with you. The quality engagement is made through the analytics of your real-time traffic, not by hunches, guesses, or having the opinion of highly paid individuals drive the decisions.

Conversion Rate Optimization Process

Conversion Rate Optimization (CRO) is the process of maximizing the probability of turning visitors into paying customers. This can be achieved by analyzing data using Google Analytics, Google Webmaster Tools, or other analyzation tools to get to the backbone of your website and see what aspects are doing well and what needs attention. Essentially, the goal is to get people to engage more with your website by clicking onto your other pages and decrease bounce rates. When bounce rates decrease, this means that visitors are interested in your content and products and are seeking information. These visitors are potential customers and therefore enhancing their experience is essential in improving the Conversion rate.

Information to Enhance CRO

The pages that visitors click on and view provide valuable information on what content they are looking for. This information can also tell you what pages are the most and least popular and what needs work.

Conversion Rate Optimization is a structured and a systematic approach to improving the performance of your website. It is not defined based on instincts, guesses, or what other companies are doing. Your individualized websites data and user feedback are crucial, however, your strategies should not be strictly driven by frequently paying customers. It is also important to remember that attracting and satisfying incoming traffic is done primarily by improving quality and content.

Why is Conversion Rate Optimization Important?

Improvement, Improvement, Improvement

Making the process of conversion painless and easy to use continually, will improve the results for your business. You could have the best website in the business, but there are always ways to improve it for your customers.

Paying More and More For Paid Advertising

You must deal with the problems in your conversion funnel with Conversion Rate Optimization first. By working with what you have and not spending more on advertising, you can move forward with a better strategy and reduce costs.

More is Not Better. Quality is What Matters.

You want to attract individuals who adore the product or service you sell. Increasing traffic doesn't improve your marketing efforts as these people will not do business nor help your outreach.

Low Costs and Reduced Customer Acquisition Costs

Conversion Rate Optimization uses the traffic that you currently have. You will be cutting your costs of new acquisition in half if you double your conversion rate. CRO improves the process of converting customers already visiting your website instead of attracting new ones. The point of optimization is to increase current investment return.

Increased Profits and Ability to Invest more in Customer Acquisition

You will maximize profits by not having to pay additionally to acquire new conversions. Your profit will go directly to the bottom line instead. With your additional profit, you can target new customers. Who, in turn, will be directed to a seamless conversion process that Conversion Rate Optimization has created.

Connect with a Specialist at Digital Shift to learn more. We offer a free one-hour no obligation consultation. Get in touch!