Conversion Rate Optimization (CRO) is the process of maximizing the probability of turning visitors into paying customers. This can be achieved by analyzing data using Google Analytics, Google Webmaster Tools, or other analyzation tools to get to the backbone of your website and see what aspects are doing well and what needs attention. Essentially, the goal is to get people to engage more with your website by clicking onto your other pages and decrease bounce rates. When bounce rates decrease, this means that visitors are interested in your content and products and are seeking information. These visitors are potential customers and therefore enhancing their experience is essential in improving the Conversion rate.
The pages that visitors click on and view provide valuable information on what content they are looking for. This information can also tell you what pages are the most and least popular and what needs work.
Conversion Rate Optimization is a structured and a systematic approach to improving the performance of your website. It is not defined based on instincts, guesses, or what other companies are doing. Your individualized websites data and user feedback are crucial, however, your strategies should not be strictly driven by frequently paying customers. It is also important to remember that attracting and satisfying incoming traffic is done primarily by improving quality and content. Connect with a Specialist at Digital Shift to learn more. We offer a free one-hour no obligation consultation. Get in touch!