What is Crawling?

Crawling is tracking and gathering URLs to prepare for indexing. By giving them a webpage as a starting point, they will trace all the valid links on those pages. As they go from link to  what is crawling in digital marketinglink, they bring back data about those web pages back to Google's servers. Therefore, it is crucial that pages on your website are able to be crawled as a page unable to be crawled is unable to be indexed.

However, not all links are able to be crawled due to one or more of the following cases:

  • The server was down when link crawling.
  • Link coding is in JavaScript format. This is known as the spider trap.
  • The link is marked for exclusion via robots.txt.
  • Link within the page contains the "nofollow" directive.
  • There are no external links and there is the absence of sitemaps.xml. This is also known as the Orphaned link.

There are three cons to crawlers:

  1. Crawlers are unable to differentiate data.
    • Crawlers will crawl your entire website regardless of what data you want to obtain.
  2. URLs crawled are static.
    • If you want to get new information or want your updated webpage and/or site to be shown on search engines, it must be completely recrawled.
  3. Crawling can take a lot of time.

You may also be interested in learning more about what indexing is here.

Your Path to Success Could Be One Phone Call Away With a Local Marketing Expert
During your 15-minute exploratory chat, there's nothing to buy, but you can share your story about what's going on with your local marketing. We'll share with you what's working, see if and how we may be able to help and answer all of your local search engine optimization questions.
Secure Your Session in One of Our Limited Time Slots
Yes, I Want To book a Free Call Now
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram