Direct response marketing facilitates the delivery of a call to action and outcome via an online interaction for immediate customer feedback and response. Successful direct response marketing campaigns require clear goal statements that achieve anticipated sales. The main benefit of direct response marketing is that it allows digital marketers to better understand the performance of products or services in a timely manner. Analytics and advertising data allow direct response campaigns to collect data in real time. Timely and accurate conversion data from Google Analytics allows marketers to evaluate their direct response marketing campaigns.
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