Dynamic Keyword Insertion

What is Dynamic Keyword Insertion in Google AdWords?

Dynamic keyword insertion (DKI) allows you to use the keyword your prospect is searching for in your Google Ad Text to be automatically including the headline, body, or URL. In short, DKI allows you to better customize your ad to a searcher's search query.

Benefits of using Dynamic Keyword Insertion insertion:

• This makes ads more relevant to the searchers making them much more likely to click on a headline that reflects more closely what they were searching for.
• Google bolds dynamically inserted terms making them stand out more automatically which can help your click-through rates.

Watch Googles Video on Dynamic Keyword Insertion