Lookalike Audience on Facebook

What is a Facebook Lookalike Audience?

Facebook Lookalike AudienceA Lookalike Audience on Facebook is a new audience that is similar to your existing customer, or seed audience. This seed audience can be based on an uploaded list of existing customers, or even a Facebook pixel. A Lookalike Audience is a very effective way to reach new people who are likely to be interested in your product or service because they are similar to your existing audience. The similarity is based on facebooks algorithm based on the size of your audience.

If your lookalike audience (seed audience) has less than 1,000 people it is considered small. If this is the case, you can also add addition targeting layers like preferences and postal codes of wealthy neighborhoods if your product is premium, etc. You also may not need to run your campaign for lead captures because it is such a small audience and link clicks should work fine.

Digital Shift provides a Facebook Ads Training to help your business generate leads and sales, click here to find out more.

Free SEO Analysis
SEO Report in 26 Seconds
Or, see a sample report.

Book a Free, 30-Minute No Obligation Health Check (Valued at $1,000)

Speak with a seasoned Marketing Specialist today and get a digital marketing success roadmap analysis to ensure your company’s marketing is bulletproof AND future-proofed against new developments. 

Secure Your Session in One of Our Few Timeslots

What are Your Goals?

We Guarantee 100% Privacy.

Where do You Serve Customers?

We Guarantee 100% Privacy.

What's Your First Name?

What's Your Work Email?

3 arrows point to website CTA

Services

DISCOVER HOW

WE RANK CLIENTS

AT THE TOP OF GOOGLE

Instantly Download Our FREE Guide

Where Should We Send Your PDF?

FREE

Ultimate Local SEO Guide PDF

Your Privacy is Protected.