What Are Google Local Services Ads (LSA)?
Google Local Services Ads (LSA) are ads specifically for home service providers that are Google guaranteed. Local Services Ads are placed at the very top of Google above AdWord Ads, Google Maps and organic listings. In addition to better placement, advertisers are charged per lead instead of per click or conversion like traditional pay-per-click models such as Google AdWords.
LSA are currently available in select US cities. Categories and home services provider available may vary by location.
What Makes Up a Google Local Services Ad?
Google Local Services Ads include average reviews rating, the name of the city, the phone number, and business hours. Google Local Services Ads are completely separate and independent of AdWords. You will need to get on the Google home services list to participate in the program.
We highly recommend LSA and suggest applying to the program as soon as possible. To signup for LSA visit: https://adwords.google.com/localservices/signup/
Looking for Google Home Services Ads?
Please note that in late 2017, Google rebranded Google Home Services Ads as Google Local Services Ads (LSA) to better represent its service.