What Are Smart Display Campaigns?
Smart Display Campaigns are a Google Display Network automation campaign ad type that consists of creative assets, titles, and descriptions. It utilizes machine learning to help optimize all the variables to help better serve your ads.
Smart Display Campaigns require the following:
- Target Cost Per Acquisition (CPA)
- Campaign Budget
- Landing Page
- Raw Creative Assets
Auto-bidding is set to a target CPA, and your ads will be served to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. Smart Display Campaigns take advantage of auto-bidding, auto targeting and auto creatives.
Watch the Google Partners Livestream to learn more.