What is Keyword Density?
The Keyword Density is the comparison, in percentage, of a number of times a phrase or keyword appears on a webpage compared to the total amount of words on the page. In regards to SEO, keyword density is a factor in determining how relevant or irrelevant the web page is. If the keyword density is too high, the page can be considered spammy. You should aim to have your keyword density between 0.5% and 2.5%. By doing so, you may achieve a better result in your search engine optimization, especially if your content is valued by the audience, relevant to the search term, and popular.
Why is Keyword Search and Density Important?
In regards to keyword density, keeping the density under 2.5% will ensure you rank higher in optimization. When the density is at a premium, it will contribute to more traffic towards your web page. In addition, having well-researched keywords will allow you to be better able to target the audience you desire for your business. You should look at the search frequency of each keyword and focus on the ones best suited for your business.
Having a low search frequency is not necessarily a bad thing as it can be customers that are more inclined to buy. For example, someone can use a long keyword or phrase such as “women’s yellow polka-dot raincoat Edmonton.” In regards to this search, the individual is looking for a very specific item. In doing so, she is much more inclined to buy if she sees an exact match to her search. Even though the phrase is searched less frequently, it will have a higher conversion rate. Optimizing this specific keyword or phrase with a proper density will allow a very likely chance of a conversion into a sale.