What are Keywords in Digital Marketing?

In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimizationkeywords.  Users use keywords on search engines when they are looking for something on the internet. That is why it is really important to make your website SEO optimized for important keywords for your business. SEO helps your website's pages to be ranked higher with search engines and makes it easier for people to find your website.

Keywords are the core of SEO.

There are many tools and programs such as Google Trends, Ad Words keywords planner that can help you find the most effective keywords for your website. Reevaluating your keywords list periodically is always a wise thing to do because the value keywords are constantly changing. One of the important goals of SEO keywords is to bring the right users to your website. To achieve this goal, you may need more specific keywords or phrases.

How do I use SEO keywords?

Placing keywords in a proper manner that optimizes ranking on your pages is the key to improving your page rank on search engines. Always remember, the most important thing when you optimize the website page is keywords relevance, not keywords density. Low keywords relevance may cause a higher bounce rate and hurt the website ranking.

Here are some tips for placing keywords

  • Placing keywords in the title of the page. Ex: What is Total Link? Digital Marketing Terms
  • Placing keywords in the meta tags: Bounce Rate is a percentage that shows how many visitors click on a single website page and shut it without click any other elements.
  • Placing keywords in the URL. EX:
  • Placing keywords in the image file paths: Digital Marketing Terms_Bounce Rate


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