A citation is a reference to your business on the internet. A local citation can be complete or a partial references to your name, address, phone number, and website (NAP+W) online. The most common type of (structured) citation is a business directory listing. Citations are also commonly referred to as online business listings.
A reference to your business name, address, phone number, and link in a business directory listing websites such as yelp.ca, yellowpages.ca, and profile.ca. These citations are considered structured because collected business information is standardized and requires NAP+W information.
A reference to your business that is outside of the traditional directory listing (structured citations) found on blogs, event listing websites, job websites, newspaper websites, knowledge base websites, government websites, etc.
Yes. Local SEO services include citation building as well as other local search strategies to increase rankings.