What are Outbound Links?
Links that send users to other domains from your site are outbound links. By linking out to domains related to your page you increase quality and trust in your site. In turn, it helps the search engines understand the niche of your site. Outbound links give a clear idea to search engines about the topic of your sites and help to build relations with relevant and related pages in your niche.
Tips For Proper Outbound Links
Do Not Create Link Farms
When you produce outbound links, ensure you are not linking to private blog networks. The Google Panda update has devalued their links and is shutting these down to avoid two-way backlinking.
Relevant Blogs: Link To Them
Keep the focus of your links on sites that are related and relevant to your niche. By linking to these sites, you will be able to target visitors interested in the topics of your site. Outbound links can increase your credibility especially when you link to trusted, high SEO ranking sites with a good domain value.
Avoid An Overload
To keep your site easy to read, avoid using too many outbound links. It is better in the perspective of the viewers. Another strategy is to focus on internal linking predominantly and then link out to relevant blogs but only a few of them. Ensure that your content is useful and you present accurate information about your topics.
Give Links and Get Links
To get targeted traffic to your website, it is important to use the reciprocity system. If you refer to another individuals page in a post of yours, and it is relevant to your topic, ensure you include a link to their page. By doing this, it will improve your content and will allow the opportunity for a reciprocal link exchange.