Page Post Engagement on Facebook is when people perform actions on your promoted posts or page. PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook.
Page Post Engagement helps you understand your audience.
It's no secret, that PPE ads on Facebook allow you to better understand the kinds of stories and content your audience likes. Smart marketers use PPE to create audiences and remarket their engaged audience to transform them from cold traffic to a warmer audience.
There is a difference between a Facebook boosted post vs. ad, and more advanced options are only available for ads. You can use the PPE option when creating ads via Facebook Ads manager to better target your ideal customer.
If you are running Facebook ads, but not using PPE as part of your Facebook marketing strategy, contact us today for a complimentary marketing assessment today.