What is Page Post Engagement (PPE) on Facebook?
Page Post Engagement on Facebook is when people perform actions on your promoted posts or page. PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook.
Page Post Engagement helps you understand your audience.
It’s no secret, that PPE ads on Facebook allow you to better understand the kinds of stories and content your audience likes. Smart marketers use PPE to remarket their engaged audience to transform them from cold traffic to a warmer audience. If you are not using PPE as part of your Facebook Marketing strategy, contact us today for a complimentary marketing assessment today.