Smart Lists are a simple form of remarketing used by Google to reach those customers who have visited your website but did not convert. More specifically, Smart Lists are generated using advanced algorithms based on data collected in Google Analytics. These Google Analytics remarketing lists account for different variables including but not limited to visit duration, page depth, location, device, referrer, and browser, to help predict which users are most likely to convert during a later visit. One of the main benefits of Smart Lists is that the lists are dynamic; the remarketing target audience is consistently changing and manipulated over time to focus on specific users.
The Smart List is based on specific factors that influence users you convert so if you cannot meet these two requirements your Smart List will be generated based on conversion data from similar businesses that have allowed the sharing of their anonymized conversion data with Google Analytics. If you must rely on data from other businesses do not fret because you can still receive great data from smaller clients who have been around longer.
For some companies, implementing Google Smart Lists may not be a wise choice. Here are a few things to consider before attempting to implement a Smart List:
You should use a Google Smart List if you are:
Google Smart Lists remove the need to constantly re-evaluate and adapt your marketing strategy. Since the dynamic lists are constantly updating based on new data they have the potential to drastically increase conversion with minimal input. If you are new to Google Analytics remarketing then you should definitely look into creating and implementing Google Smart Lists.