Marketing Funnels are a sequence, or a process, that allows a visitor to learn more about your business, build trust, and convert into a customer. The marketing funnel takes the visitor through the physiology of building a relationship.
Marketing funnels contain a top, middle, and a bottom. While some funnels can be very detailed and completed, most funnels can be broken down into three main components:
Traffic is the act of putting your offer and message in front of your target audience. Traffic can be driven to different parts of the funnel, but the objective is the move the website visitor through the funnel and converted into a long-term paying customer. To work effectively, your audience needs to be segmented and targeted to an appropriate part of the funnel. The part of the funnel that the visitor is targeted towards primarily depends on the relationships and familiarity the visitor has with your business, as well as the last action they performed.
A website visitor can come to your business as cold, warm, or hot leads. Cold traffic can convert into customers as they go through the marketing funnel. This happens as the relationship gets stronger. Here are the stages that most customers can experience.
Advertising campaigns need to have goals. If you don't have a goal, then you can't measure success. Campaigns are not platform specific, you need to be where your customers are and to use a mix of different platforms that are appropriate for based on the relationship. Your goal is to: 1) Understand who you are talking to, and 2) what stage you are in the relationship. The ads and offer differ based on the point of the relationship.