Cold traffic is someone that is not familiar with you, your brand, your solution, or product/service. Cold Traffic is the new blood of the business. It is a critical part of your marketing system because it involved reaching out to people in your target market. Cold traffic can become warm if your business starts building a relationship and trust while building authority by providing information and resources your audience finds valuable.
You can send your cold traffic information and resources that help build trust and authority. For instance, you can lead with something content driven that solves a problem or educates the target audience. If you are promoting content to cold traffic, make it sound like information and not an ad. Explain the value and you tease the audience, while telling them exactly what they are going to get.
You can also send your cold traffic:
Once your audience performs an action or downloads a pixel, it is time to re-target them again and move them from awareness of your brand to evaluation and have them become an actual lead. During the evaluation stage of the funnel, the visitor will compare you to other brands and options and start deciding whether you and your product or service is the right choice for them.