What is Local PPC?

What is Local PPC?

Local PPC, or Local Pay-Per-Click, is a local paid advertising strategy designed to target prospective customers within a specific area. The strategy primarily consists of using local keywords, Google Map ads, and geo-targeting to better target potential customers.  The objective of Local PPC is target people within your service areas or drive people physically to your place of business.

AdWords Local PPC ManagementWho Can Benefit from Local PPC?

Service-area and retail businesses commonly utilize local PPC as part of their digital marketing strategy. These types of companies often also reply on Local SEO to rank in Google Maps. Targeting and understanding prospective customers based on data, such as postal codes, can help you better optimize your Google AdWords Campaign and get a better ROI by improving conversions and reducing your CPA. An AdWords conversion that contributes to in-store success is crucial to the success of a Local PPC campaign.

Free SEO Analysis
SEO Report in 26 Seconds
Or, see a sample report.

Book a Free, 30-Minute No Obligation Health Check (Valued at $1,000)

Speak with a seasoned Marketing Specialist today and get a digital marketing success roadmap analysis to ensure your company’s marketing is bulletproof AND future-proofed against new developments. 

Secure Your Session in One of Our Few Timeslots

What are Your Goals?

We Guarantee 100% Privacy.

Where do You Serve Customers?

We Guarantee 100% Privacy.

What's Your First Name?

What's Your Work Email?

3 arrows point to website CTA

Services

Free SEO Analysis
SEO Report in 26 Seconds
Or, see a sample report here.