Local PPC, or Local Pay-Per-Click, is a local paid advertising strategy designed to target prospective customers within a specific area. The strategy primarily consists of using local keywords, Google Map ads, and geo-targeting to better target potential customers. The objective of Local PPC is target people within your service areas or drive people physically to your place of business.
Service-area and retail businesses commonly utilize local PPC as part of their digital marketing strategy. These types of companies often also reply on Local SEO to rank in Google Maps. Targeting and understanding prospective customers based on data, such as postal codes, can help you better optimize your Google AdWords Campaign and get a better ROI by improving conversions and reducing your CPA. An AdWords conversion that contributes to in-store success is crucial to the success of a Local PPC campaign.