Return On Advertising Spend, or ROAS, helps marketers evaluate which marketing methods are working and helps decide on future advertising strategies. ROAS is a marketing metric that measures the efficacy of a digital marketing campaign. ROAS is influenced by overhead costs, operating expenses, profit margins, and the overall health of the business.
ROAS is calculated by taking the Gross Revenue from Ad campaigns and dividing it by the total Cost of Ad Campaigns.
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