What is ROAS?

What is ROAS? AdWords & Calculating Return On Ad Spend

 ROAS AdWords

Return On Advertising Spend, or  ROAS, helps marketers evaluate which marketing methods are working and helps decide on future advertising strategies.  ROAS is a marketing metric that measures the efficacy of a digital marketing campaign. ROAS is influenced by overhead costs, operating expenses, profit margins, and the overall health of the business.

How to Calculate ROAS?

ROAS is calculated by taking the Gross Revenue from Ad campaigns and dividing it by the total Cost of Ad Campaigns.

Need help calculating your score? Get started today with a complimentary 30-minute strategy session to evaluate your campaign performance. Speak directly with an e-commerce marketing specialist about your marketing objectives.

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