Google Ad Sizes

What You Need to Know About Google Ad Sizes for the Display Network!

Working with Google Ad Sizes in Photoshop or Illustrator it is highly recommended to work with artboards. Artboards are supported in the latest version of Photoshop and are found in earlier versions of Illustrator such as the popular CS6 version. It is best practice to name the layer the size of the ad and to name the project accordingly. For example, domain or company followed by the campaign name such as DigitalShift-Promotion.ai. This was when the work boards are exported they will be named accordingly with the layers. Make sure you export the artwork in actual pixel size for example if the ad is designed as 200x200 export it as 200x200. Be careful not to upscale it to a larger size and to ensure that the file size doesn’t exceed 150 KB.

Acceptable file types: Google Display ads can be in GIF, JPG or PNG format with a maximum file size of 150KB

The Most Common Google Ad Sizes

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 336 x 280 – Large Rectangle
  • 300 x 250 – Inline Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 300 x 600 – Half-Page Ad
  • 970 x 90 – Large Leaderboard
  • 320 x 50 – Mobile Leaderboard

Resource: https://support.google.com/adwords/answer/7031480?hl=en

All Google Ad Sizes (Non-animated)

Square and rectangle

  • 200 × 200 Small square (popular)
  • 240 × 400 Vertical rectangle
  • 250 × 250 Square (popular)
  • 250 × 360 Triple widescreen
  • 300 × 250 Inline rectangle (popular)
  • 336 × 280 Large rectangle (popular)
  • 580 × 400 Netboard

Skyscraper

  • 120 × 600 Skyscraper
  • 160 × 600 Wide skyscraper (popular)
  • 300 × 600 Half-page ad (popular)
  • 300 × 1050 Portrait

Leaderboard

  • 468 × 60 Banner (popular)
  • 728 × 90 Leaderboard (popular)
  • 930 × 180 Top banner
  • 970 × 90 Large leaderboard (popular)
  • 970 × 250 Billboard
  • 980 × 120 Panorama

Mobile

  • 300 × 50 Mobile banner (popular)
  • 320 × 50 Mobile banner
  • 320 × 100 Large mobile banner

Resource: https://support.google.com/adwords/answer/1722096?hl=en

PRO TIP: Create a master file and ensure that all of the ad sizes are correct and organized. We recommend having the popular sizes in one section so that this can be created and export quickly.

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