Resources

HR Marketing

What is HR Marketing? HR marketing is the activities an organization uses to attract and retain the talent. It is the combined effort between management, human resources and the marketing team. Human Resouce Marketing is done externally to attract new talent as well as internally to retain current talent. How HR & Marketing Work Together […]

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How to Add Admin to Facebook Page

Steps to Add Admin to Facebook Page Start the setup from business.facebook.com and select the company you want to work on. Step 1 From business.facebook.com click on the menu icon and select  "business settings." Step 2 Select "people" under users and click the "add" button.     Step 4 Add the users' email address and select the type […]

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Google Display Network Targeting Options

Managed Placements Management Placements can be uploaded from a list of website that you provided to Google. You provide the specific websites that you want to target your display advertising. You are telling Google that you believe your audience visits these websites and that you only want to display your ads there. This strategy is good and […]

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How to Turn Off Automatic Application of Ad Suggestions in Google Ads

You Can Opt Out of Auto Applying Google Ad Suggestions and Maybe You Should! We've seen auto suggestions create some terrible ads that lead to an increase in cost (more money for Google) and a drop in performance (less conversion for you). To stop this nonsense and take full control of your Google Ads Management […]

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What Information is Required for Local SEO?

Here's the information that you'll need to start with local SEO. Location - This is just the name of your location or the area you service - usually the city name Business Name - This is the full official business name that is to be used to citations, directories and local SEO Address - The […]

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Add User to Google My Business

How to Add a Manager to Your Google My Business Here are 5 simple steps you can follow to add a manager to your Google My Business account. In order to continue with these steps, you must have access to the Gmail account that owns your location(s). If you do not have "Owner" access you will […]

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Facebook Lead Ads CRM Integration

6 Steps to Integrate Facebook Lead with Your CRM Go to your facebook page and follow these steps: Click publishing tools Select Leads Setup Start typing the name of your CRM - in this example, we are using MailChimp Select your lead ads form Select your destination/list - this is where leads will be imported […]

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Posting to Multiple Facebook Locations

Are You posting to multiple Facebook Locations? If you have locations configured and have multiple locations (previously called children accounts) under your main account (parent account) you can automatically cross-post content to all of your locations at once. You have the following options to show posts from your main account on your location pages: Always […]

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Google AdWords Conversion Tracking Best Practices

Google AdWords Conversion Tracking Ultimately tracking up to the final sale or transaction is what our clients are most interested in, but in order to get there, we need to start by tracking Google AdWords conversions to get there. Oftentimes, there are multiple conversions that take place on every customer journey, but they all start as […]

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Guidelines for Representing Your Business on Google

Looking for Guidelines on How to Represent Your Business on Google? Service-area businesses—are defined as businesses that serve customers at their locations—should have one page for the central office OR location and designate a service area from that point. Service-area businesses can't list a "virtual" office unless that office is staffed during business hours. According to GMB support, one […]

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Are You Using Site Category Options in Adwords?

What are Site Category Options in Google Adwords? Site Category Options are often overlooked and are all enabled by default. These options can be tricky to find and are hidden deep within the display network section. Advertising on websites with all categories often wastes your Google AdWords budget and the association with categories not appropriate for your brand […]

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Are You Using These Website Spell Checker Tools?

Website Spell Checker Tools Having spelling and grammar mistakes on your website can impact your reputation. To prevent errors that can cause your audience to lose trust with your brand, be sure to check out a list of tools and resources that can quickly and easily check your website. Here is a list of Website […]

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