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LSA vs. Google Ads vs. Local Map Pack vs. Organic Search? A healthy marketing mix makes all the difference and more traffics converts to more leads and customers. Where you are on the search engine results page makes a huge difference, and the more screen space you take up, the better chance you have of […]

GMB suspensions are typically taken when a listing seems to violate Googles guidelines for representing businesses on Google. It is also possible for a listing to be suspended after a Google user reports the Google Map listing. You can find Google's guidelines for representing a business here. GMB suspensions can be frustrating as there is […]

What is HR Marketing? HR marketing is the activities an organization uses to attract and retain the talent. It is the combined effort between management, human resources and the marketing team. Human Resouce Marketing is done externally to attract new talent as well as internally to retain current talent. How HR & Marketing Work Together […]

Steps to Add Admin to Facebook Page Start the setup from business.facebook.com and select the company you want to work on. If you are doing this via Meta Business manager, here are the steps to add a business manager to your Facebook account. Step 1 From business.facebook.com click on the menu icon and select  "business settings." Step 2 […]

Managed Placements Management Placements can be uploaded from a list of website that you provided to Google. You provide the specific websites that you want to target your display advertising. You are telling Google that you believe your audience visits these websites and that you only want to display your ads there. This strategy is good and […]

Can Featured Snippets in Search Results be Part of Your SEO Strategy? It sure can! If your content follows best practices and already is ranking it certainly can! Here's how we ranked for "landing page checklist" and other terms: Find popular topics desired by real users be seeing what's shared on social Research the topic […]

You Can Opt-Out of Auto Applying Google Ad Suggestions, and Maybe You Should! We've seen auto-suggestions create some terrible ads that lead to an increase in cost (more money for Google) and a drop in performance (less conversion for you). To stop this nonsense and take full control of your Google Ads Management, continue reading. […]

What information do I need to start Local SEO? Here's the information that you'll need to get started with Local SEO Services. Business Name - This is the full official business name that is to be used to citations, directories and local SEO Address - The address exactly as it is listed on Google or […]

Google My Business | Add Manager Here are 5 simple steps you can follow to add a manager to your Google My Business account. In order to continue with these steps, you must have access to the Gmail account that owns your location(s). If you do not have "Owner" access you will have to request that […]

6 Steps to Integrate Facebook Lead with Your CRM Go to your facebook page and follow these steps: Click publishing tools Select Leads Setup Start typing the name of your CRM - in this example, we are using MailChimp Select your lead ads form Select your destination/list - this is where leads will be imported […]

Are You posting to multiple Facebook Locations? If you have locations configured and have multiple locations (previously called children accounts) under your main account (parent account) you can automatically cross-post content to all of your locations at once. You have the following options to show posts from your main account on your location pages: Always […]