Guidelines for Representing Your Business on Google

Looking for Guidelines on How to Represent Your Business on Google?

Service-area businesses—are defined as businesses that serve customers at their locations—should have one page for the central office OR location and designate a service area from that point. Service-area businesses can't list a "virtual" office unless that office is staffed during business hours.

According to GMB support, one address (unique address and phone number) for one GMB page is allowed even if its the same business name as long as service areas do not overlap.

Service-area businesses on Google

Not all businesses serve customers from a brick-and-mortar location or storefront. Some businesses operate from a home office or unlisted business address because they perform services at a client's home or location.


  • Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable.
  • Do not create more than one page for each location of your business, either in a single account or multiple accounts.

Additional Resources

Here are links to some additional resources worth reviewing to ensure that you are following Google My Business policies.

You can reach Google My Business Support by calling 1-844-491-9665.


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