SEO for Landscapers & Lawn Care Services
The Landscape and Lawn Care service industry is very competitive due to the nature of the work and the low start-up capital needed. So how can you differentiate your business? We want to share some easy actions you can take today that will greatly enhance your online presence. How often do you browse the second page of results on Google? Unless someone directly searches the name of your business in Google, if you are not on the first page of search engine results, it is unlikely that someone will look at your website and consequently contact you. Whether you have paid someone to build your website or you created your own website, without optimizing your web pages for specific keywords relevant to your business’s services no one will see your beautiful website! The best part about Search Engine Optimization is that it doesn’t require any investment. Search Engine Optimization refers to web page listings “organically” moving their way up the results on a search engine.
Landscaping SEO Local Keywords
What keywords are relevant to what you do and how frequently are those words searched? Some words are more competitive than others. Imagine running a race with 3 racers as opposed to 100 racers; the more competitive the word the harder it is to rank. To find the best keywords first define where your potential customers are. What province/state, city, etc.? Next define what services you offer and words that could describe it. What are words your potential customers likely searching?
Google My Business, formerly known as Google Places, is the world’s largest local business citation. Listing your business on Google MY Business is important. It will increase your exposure to local search results. Get your landscaping or lawn care services company listed today! To begin login to Google+ Local with your Gmail account. On the Top left is a drop-down menu, select “pages.” Once on this page click on “Get on Google.” You will then be prompted to search your business by name or address. Once you have listed your business, you can add your (NAP) company name, address, and phone number. It will give you the ability to choose a business category, so you can specify what your business does, for example, commercial landscaping or lawn care, etc. Add your logo and branding to Google+ Local. The more information you give, the better.
The more authority your domain has, the more credible you appear to Google. Google Algorithms take into account your past to determine your future. The logic makes sense if you have been in business for a long time you are likely good at what you do.
Our Strategy Includes:
- Google+ Local
- Improving Domain Authority
- Optimize Title Tags
- Catchy Meta Descriptions
- Tagging Images
- Identical Citations
Get started with a complimentary consultation today!