Why is SEO for Lawyers Important?
According to studies done by Google, 96% of people seeking legal advice will first use search engines to help with their decision-making process. This means if your business is not active online, it won’t be found, and a competitor will gain the client instead. In this day and age, online marketing is a necessity for law firms to maintain and increase positioning in the market. If you do not partake in SEO for Lawyers, you are at a huge disadvantage!
Methods to Improve SEO for Lawyers
Focus on Local Traffic
It is important for a business to first start their SEO strategy by targeting locals. This is especially true if the businesses online presence is new. Targeting locally is done by utilizing local keywords and incorporating them onto your website. This lets search engines know that your business services the specific area. Local targeting is great because it is much easier to rank for the more specific locally targetted keywords than generic keywords, where you would be competing against all law firms! Local SEO for Lawyers is also very beneficial because it generates local traffic, which means potential clients will be from your or surrounding cities. This is obviously a benefit as these potential clients can visit your location and do business in person. It is important to understand that SEO for Lawyers may be very competitive, depending on your location. This means it may take many months before you start ranking and seeing steady business coming from your website.
Social Media Presence
As you may know, social media is very prevalent today. Businesses of all types have a social media presence and law firms are no exception. Investing in social media marketing helps your firm increase its awareness, reach your target market, bring in traffic to your website, interact with clients, and build relationships. Social Media such as Facebook, Twitter, Instagram, and LinkedIn are exceptional formats as they consist of millions of users and enable sharing of a businesses post to all their friends with just a click of a button.
Directory listings are very important for law firms. They provide additional ways for your firm to be found. They also provide important SERP (search engine results page) benefits and backlinks. Adding your business to top directories will also improve your website’s credibility through association. It is important that all listings provide up-to-date information about your business. This is to ensure visitors understand your current offerings and are able to contact you.
Improve User Experience
Attracting more traffic to your website is great, but that is usually not enough. Work must be done to keep users on your website and to convert them into clients. If your website isn’t impressive and easy to navigate visitors will leave and head to another website. To avoid abandonment, your website must be easy to navigate, load quickly, and have an impressive user experience. Most of the time, your website is the visitor’s first experience with your brand and firm so obviously, you want it to be a positive experience.
Blogging and Publishing Helpful Articles
Publishing blogs and articles are a great way to provide beneficial content to potential clients. This is especially great for your SEO for Lawyers practices as these articles inform the search engine that you are an authority on the subject. Providing helpful content about law firms and the services you offer will also bring more traffic to your website. This additional traffic can then be converted to clients if they see the value you bring.
We understand that running a law firm is a lot of work. There is simply not enough hours in a day to focus on your core business and learn about and perform the proper SEO process. This is why Digital Shift offers SEO for Lawyers services. We will work with you to ensure your website is visible and meets target goals. Experience the Digital Shift Advantage and contact us today!