Why is SEO for Lawyers Important?
According to studies done by Google, 96% of people seeking legal advice will first use search engines to help with their decision-making process. This means if your business is not active online, it won’t be found, and a competitor will gain the client instead. In this day and age, online marketing is a necessity for law firms to maintain and increase positioning in the market. If you do not partake in SEO for Lawyers, you are at a huge disadvantage!
At Digital Shift, we’re on your team and want to see your law firm succeed. We work together with you to help you reach your SEO goals. We’ll update you as often or as little as you please, but you’ll always have the comfort of knowing that you have full access to your reports and information anytime you like – we pride ourselves on our full transparency.
Methods to Improve SEO for Lawyers
Focus on Local Traffic
It is important for a business to first start its SEO strategy by targeting locals. This is especially true if the business’ online presence is new. Targeting locally is done by utilizing local keywords and incorporating them into your website. This lets search engines know that your business services the specific area. Local targeting is great because you are only competing with the law firms in your area (whereas with generic keywords, you’d be up against all law firms)! Local SEO for Lawyers is also very beneficial because it generates local traffic, which means potential clients will be from your city or surrounding locations. This is obviously a benefit as these potential clients can visit your location and do business in person. It is important to understand that SEO for Lawyers may be very competitive, depending on your location. You’ll benefit from the trusted services of SEO professionals that can help you navigate the complexities of search engines.
Social Media Presence
As you may know, social media is very prevalent today. Businesses of all types have a social media presence and law firms are no exception. Investing in social media marketing helps your firm increase its awareness, reach your target market, bring traffic to your website, interact with clients, and build relationships. Social Media such as Facebook, Twitter, Instagram, and LinkedIn are exceptional formats as they consist of millions of users and enable sharing of a businesses post to all their friends with just the click of a button.
Directory listings are very important for law firms. They provide additional ways for your firm to be found. They also provide important SERP (search engine results page) benefits and backlinks. Adding your business to top directories will also improve your website’s credibility through association. It is important that all listings provide up-to-date information about your business. This is to ensure visitors understand your current offerings and are able to contact you. Our team will help ensure that you’re maximizing this benefit to your website.
Improve User Experience
Attracting more traffic to your website is great, but that is usually not enough. Work must be done to keep users on your website and to convert them into clients. If your website isn’t impressive and easy to navigate, visitors will leave and head to another website. To avoid abandonment, your website must be easy to navigate, load quickly, and have an impressive user experience. Most of the time, your website is the your potential client’s first point of contact with your law firm. To encourage conversions, you’ll want to ensure that this first experience with your brand is professional and builds a trustworthy relationship between your firm and the potential client.
Blogging and Publishing Helpful Articles
Publishing blogs and articles are a great way to provide beneficial content to potential clients. This is especially great for your SEO for Lawyers practices as these articles inform the search engine that you are an authority on the subject. Providing helpful content about law firms and the services you offer will also bring more traffic to your website. This additional traffic can then be converted to clients if they see the value you bring.
We understand that running a law firm is a lot of work. There simply aren’t enough hours in a day to focus on your core business and to learn about and perform the proper SEO process. This is why Digital Shift offers SEO for Lawyers services. We remove the burden of navigating the complicated world of SEO and let you focus on the needs of your clients. We will work with you to ensure your website is visible and meets target goals. Experience the Digital Shift Advantage and contact us today!
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