Chiropractor SEO

SEO for Your Chiropractic Service

If you run a chiropractic practice, you're likely wondering how to gain more chiropractic patients while retaining your old ones. You've likely looked into numerous marketing platforms, but quickly realized that a digital marketing strategy is the best way to get the growth your business needs.

In today's digital age, it's almost impossible to stand out from the competition without a digital marketing strategy—particularly, a strategy that revolves around SEO.

Perhaps you tried your hand at search engine optimization, but didn't see the results you were after. Or, maybe you hired a digital marketing agency—but they just aren't delivering on their promises.

You need to partner with a company that consistently puts your needs first, and that can seamlessly integrate an SEO strategy with your existing branding. It's common knowledge that for any industry, including chiropractors, your target audience is increasingly searching for and booking services online. They're using their smartphones, tablets and laptops to scour the internet in the hope of finding a solution for their creaky neck, chronic back pain and more. You have the services they need—but how are they supposed to find you? There's so much digital noise to compete with—let alone your direct competitors.

At Digital Shift, we have the SEO tools, industry experience and expertise you need to help your prospective patients find you. Join our many satisfied clients by choosing our team for successful chiropractor SEO strategies.

Why Invest in SEO for Chiropractors?

Chiropractor SEO services are key for improving your clinic's online presence—including your visibility in search engine results pages (SERPs), namely, on Google. Organic search is trusted more than paid ads, because the content feels more authentic to a potential client. Google is an authoritative search engine, so consumers inherently trust that the search results it pulls up as a result of a search query will be good quality, trustworthy and informative.

By tailoring your content for Google—such as incorporating the right search terms in your chiropractic blog posts, landing pages and service pages—you help Google find you faster. This increases the amount of organic traffic that lands on your site, which in turn, boosts your organic search engine rankings. This creates a positive feedback loop where your content is deemed more and more authoritative by Google—until you wind up on the search engine's coveted first page.

Once there, it's game over for your competitors. Google's first page captures an average of 71% of users—and at times this figure was as high as 92%. This means that if you're not on Google's first page, you might as well not be on the internet at all.

If you want to convert prospects into loyal patients, build brand authority and increase your revenue, then investing in chiropractor SEO services is a must—including content creation and social media marketing.

Why Choose Digital Shift?

We understand that running a successful chiropractic business takes up a lot—arguably all—your time. We're business owners too, so we understand that being an entrepreneur is truly a 24/7 job. You have your hands full working with patients, providing chiropractic treatments and handling the day-to-day of being a business owner. As is often the case with entrepreneurs, marketing—including chiropractor SEO efforts—becomes an after-thought when it's one of the most fundamental aspects of running a successful business. You shouldn't have to worry about your marketing more than you want to.

That is where Digital Shift steps in. Since 2007, we've honed our skills and developed a process that works. In fact, we're so confident in our chiropractic SEO solutions, that we guarantee all our services. We've helped hundreds of entrepreneurs attain their business goals. You should join them in success.

So, what sets us apart from the competition? In other words, why trust us with your marketing efforts?

Our team knows everything there is to know about the Google algorithm and how to incorporate SEO best practices into a tailored content marketing strategy that is unique to your business. We also are continuously staying up-to-date on Google's Terms and Services (our favorite kind of late-night reading) and monitoring trends in the Google algorithm to keep your SEO strategy current and effective. When you partner with us, you can breathe easy knowing that we truly have your company's best interests at heart. Our dedicated marketing team is here for the long-haul, and genuinely enjoy building lasting relationships with all our clients.

Intrigued, but looking for proof of our outstanding services, and that we can actually walk the talk? No problem. Take a look at our client case studies. The proof is waiting for you—take a look to see just how much our SEO company has helped other business owners, just like you, exceed their business goals.

How Will You Develop My Chiropractic Marketing Strategy?

We're not a one-size-fits-all digital marketing agency. The reason our clients choose our services time and time again is because we actually take the time to get to know them. During your initial consultation, we'll sit down with you and establish a unique chiropractic SEO marketing strategy that will increase your online visibility, foot traffic and bottom line. We'll establish your goals and needs, take a look at weak areas in your current marketing strategy, do a deep-dive into your target audience and competition and come-up with a growth plan that will deliver.

What You Can Expect from Our Chiropractor Marketing Services

• A free consultation. Let's get to know each other better, and establish how we can help your chiropractic business grow.
• We will always put your needs first. When you join our SEO team, we become exactly that: a team. And we treat our team like family.
• Long-term relationships. We really do want to get to know you and help you succeed. As you find success, so do we.
• Month-to-month contracts. We'll never lock you in with a confusing, long-term contract filled with red tape. Rather, we seek to earn your business time and time again.
• Efficient and professional service. Our projects will always be done on-time and on budget.
• A team of marketing experts in your corner. This includes content writers, social media experts, SEO strategists and a dedicated account manager that you will work with each time you interact with our company.
• Transparency in everything we do. We give all our partners 24/7 access to our client portal. Your progress reports are always right at your fingertips, so you can have as much or as little involvement as you like.
• Unique, comprehensive marketing plans. Certainly, SEO is our bread and butter. But we also manage social media marketing, content marketing, paid advertisements (including Google Ads), Google My Business optimization and more. We have the capacity to handle every aspect of your digital marketing strategy.

Top Tips to Improve Chiropractor SEO

At Digital Shift, we're dedicated to watching you succeed. Take a look at our top tips for a comprehensive chiropractic SEO strategy to take your marketing to the next level.

• Complete your Google My Business Profile: Your GMB profile is important for a number of reasons. Logistically, it helps prospective clients find you. In terms of SEO, Google likes a properly optimized GMB profile—meaning it helps you rank higher on Google Maps. Not to mention, customers will look at your reviews.
• Invest in Local SEO: Competing online can be hard—especially in a highly saturated market. One way to beat the competition is to focus on local SEO. By using geo-targeted keywords, you pop up where your target audience is located. This means you're only competing with other chiropractors in your area.
• Revitalize Your Website's User Experience: Google likes a properly formatted website. The more user-friendly your site is, the better the search engine will rank it.
• Produce High-Quality Content: The Google algorithm is smart, and it looks for well-written, informative and highly researched content to rank on its first page.
• Maximize Metadata: This includes updating titles, keywords and descriptions to be more easily read by Google crawlers.
• Ensure Your Site is Mobile Friendly: In this day and age, it's imperative that your site is mobile friendly. Roughly 63% of Google search clicks happen on a smartphone. Your content should be readable wherever your prospective customers are looking for you.
• Spend Time Conducting Keyword Research: Keywords matter. Ensuring you're using relevant long-tail keywords and short-tail keywords is integral to helping your content rank.
• Start a Link Building Campaign. Link building, also referred to as backlinking, is an off-page SEO tactic that helps boost your site's authority—which in turn, helps it rank on Google. The more backlinks you have pointing to your site, the more Google deems your content to be valuable and trustworthy for consumers.

10 Most Relevant Keywords for Chiropractors

To give your chiropractic practice a leg-up on the competition, we completed a quick keyword search for you. Use the following keywords to boost your search engine rankings.

1. Chiropractor near me
2. Chiropractor services
3. What is chiropractic therapy
4. What does chiropractor mean
5. Chiropractic treatment
6. What is chiropractic care
7. What is chiropractic treatment
8. Chiropractor + city
9. Chiropractor what do they do
10. Chiropractic manipulation

Improve Your SEO & Digital Marketing Efforts Today!

Are you ready to take your digital marketing efforts to the next level? If so, we invite you to speak with one of our SEO experts today. We'll give you the tools, confidence and SEO strategy you need to stand out from other chiropractor practices, improve your conversion rate and ultimately gain more patients.

To learn more about how we can help you meet your business goals, and find marketing success for your chiropractic service today, book a call with one of our team members at (888) 380-2260. If it's more convenient, you can fill out our quote request form, and we'll get in touch to schedule a free consultation.