Edmonton SEO Services By Digital Shift
Digital Shift is a search engine optimization company with affordable SEO services for small and medium-sized businesses. Our website optimization tips and tricks have helped clients since 2007, and we now have branches in Toronto, Edmonton, and Calgary. As your business is important to the Digital Shift team, we are constantly improving our web page optimization best practices by doing thorough research, technical SEO analysis, and strategy testing.
All of our efforts is helping your business website get a boost in online visibility and gain a competitive edge over your competitors. However, before we begin, we must learn more about your industry, your business, and get to know who your target audience is. By doing this initial research, it will allow us to further examine your website what steps to take in curating the optimal landing page. We take SEO very seriously and want to bring Edmonton businesses the best results possible. As such, we take great care in doing a complete analysis to get a clear picture of where your digital marketing strategy is before we get started.
Learn More About Our Local SEO Services
Getting Started is Easy!
To get started right away, contact our Edmonton SEO expert to get your free consultation on your current standing against competitors in your industry regarding your keywords and geographic location. Your report will be easy-to-understand and identify any problems associated why visitors may not be converting. We will also provide an informative analysis on why visitors may be dropping off or hesitating to go to a specific page such as the shopping cart. This is a common problem commonly associated with start-ups that are looking to optimize their website. If you have any questions regarding your website analysis or about your current Edmonton SEO efforts, our Edmonton SEO expert will have all the answers you are looking for. Start getting that valuable information to make the necessary enhancements that boost your online visibility and more relevant traffic to your website!
FAQ About Our Edmonton SEO Services
Having served happy clients since 2007, we have a general idea of what most businesses are curious about in regards to search engine optimization. An important factor to keep in mind, however, is the difference between black hat SEO and white hat SEO techniques. With search engine optimization becoming more of a hot topic amongst entrepreneurs and CEOs alike, it’s crucial to first understand the difference between these two before considering an Edmonton SEO agency or freelancer. This will be a great guide in understanding what search engine optimization is and its fundamentals, the two common questions in the realm of SEO.
Black hat SEO are questionable methods that can significantly hurt your business visibility. It guarantees instantaneous financial rewards that can get you banned from a search engine. Companies or freelancers who guarantee these results are likely using black hat SEO techniques. As the purpose is to gain fast rewards, getting banned isn’t considered a problem for them. Therefore, black hat SEO techniques are a definite no on getting those long-term rewards. White hat SEO, on the other hand, are diligent techniques that abide by search engine rules. By following what search engines are looking for, you will naturally get higher ranking and reap in those long-term rewards your business should be looking for.
Digital Shift is a proud white hat SEO company that uses effort to enhance your online visibility. The two key factors we pay attention to in search engine optimization is the initial keyword research and curating content. As such, we have compiled a brief educational article below on what these services are and its benefits which answer a lot of questions customers often have about our search engine optimization services.
What Is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is improving a website’s visibility using Search Engines. Search Engines are used by users to find information, services, and products. The most popular search engines are Google, Yahoo and Bing. These services enable visitors to search the World Wide Web. Once a user has entered their search criteria, the search engine browses the Internet and displays the most relevant results as hits. The objective of SEO is to improve your website’s ranking on Search Engines and score higher hit rankings.
SEO = Your Content + Social Media + Search Results
As you see in the title above, Digital Shift’s SEO strategy is built around a holistic strategy including your websites content, your social media circles, and search engine results. SEO is not simply link building and blasting your website links all over the internet. Link building is an important component of SEO, but what businesses fail to consider is the quality and relevancy of these links. Google updates its search algorithm to filter out this type of content, especially if it is not useful to the user. Local SEO fits into your strategy if you are wanting to target and re-market to local customers. Digital Shift can help your prospective customers find your products and services.
Fundamentals Of Search Engine Optimization
Most businesses are aware and understand the most basic concepts of search engine optimization and how it’s important in the world of digital marketing today. If you have gotten your feet wet in the realm of SEO, you will realize that search engine optimization is a process that eats up a lot of your time and requires a lot of hard work. You may want to start doing SEO but are having difficulty finding a starting point. Keep in mind that SEO is a bit different than other marketing strategies. Understanding the differences will help you stay on track for running and measuring your successful SEO campaign.
The desire for instantaneous results sound tempting but don’t be fooled. An ad that guarantees instantaneous results on Google or any other search engine is a scam. Proper search engine optimization should be planned carefully. Please note that even the most effective SEO strategy will need to be changed at one point or another. As search engines change, your SEO strategy should change with it. It’s important to realize and accept now that you and even the most successful digital marketing agency have no control over this. By knowing the fundamentals of search engine optimization, you have taken the first step to putting your SEO strategy together.
Yes, everyone wants to optimize their website. But to do that, you need to know what you’re optimizing for. Finding the right keywords for your SEO strategy can be challenging but rewarding. Keywords are what people are typing into search engines. Search engines like Google will work to find the most relevant results based on your search query. But sometimes search engines can have a tough time understanding what searchers are looking for. You may have typed in one keyword but because it doesn’t give you what you’re looking for, you type it in another way and another and another until you find what you are looking for.
To understand how important keyword research is, let’s assume you sell bikes. Naturally, you would assume that the keyword “bike” is the one you want to rank for. However, if you did research, “bike” is likely to not make your keyword list. Even though bike may be searched a bunch of times, how relevant is that one keyword to your business. Yes, you sell bikes. But consider how many reasons can people type the word “bike” into a search engine. They could be looking for repairs, rental bikes, bikes for children, and the st goes on. Essentially, this keyword is way too broad and way too competitive.
Begin your keyword research by putting yourself in your customers’ shoes and ask yourself what you would put into search engines. If you take the time to brainstorm, it forces you to look at the different areas of your business. Be comprehensive and list out as many keywords or phrases with the mindset of your customer. As a business owner, you may be tempted to write down “high-value air transport” or “B23 discount ticket” but your customers aren’t typing that into search engines. They are simply looking for cheap flights. There are also keywords called “long-tail keywords.” They are very narrowly focused and relevant to business objectives. These long-tail keywords have the potential to get you more traffic than shorter keywords. Finally, take a look at the list you’ve generated and try to find some meaning and organization. Is there a theme or topic?
There are many keyword research tools out there to aid your search engine optimization efforts. The one that gets used the most is the Google Keyword Planner. It provides a good measure of search volume and makes keyword suggestions. The best part about this tool is that it is completely free and is a recommended in the SEO community. However, you will need to have an AdWords account to get access. If you have any questions regarding keyword research and how this plays a crucial role in your search engine optimization efforts, do not hesitate to call Digital Shift for a free consultation!
Content Optimization is King!
When you have great content that is not optimized, it’s likely it will start to collect virtual dust in the long run. When you have great content that’s optimized for relevancy and keywords, it’ll get tons of love. People and search engines expect clarity and quality from your web pages. People want to know without any hesitation what your content is about and that it is trustworthy. When people discover content that they like and trust, it’s likely they will share it. If your content is being shared a lot, search engines will see this as a sign of trust. As a result, you will be rewarded with more search engine visibility. In a nutshell, content optimization focuses on themes and trust.
Content comes in a variety of forms: imagery, written word, video, and the list goes on. Whatever you create is content that you can share. Imagery is one of the most powerful forms of content in that it conveys a powerful message. Videos are another form that is becoming increasingly popular. With video, you have roughly thirty seconds to a minute to tell a story about your company or promote a product. Each different piece of content has its challenges and rewards that can be extremely beneficial to your search engine optimization efforts when done correctly.
Is Your Business Showing Up On Google?
Search engine optimization is separated into two different channels: offline and online. Both of these techniques contribute to your website visibility. Website visibility is a key factor to the success of your online marketing strategy. A website that has only one or a few keywords is not enough. Google has raised the bar, and new standards have been set. Google is aware of paid links and SEO programs that manipulate Search Engines. We work with you to determine the best methods for increasing your overall rankings. We will create a plan using SEO industry standards to make sure your website is seen, and your message is delivered.
On-Page SEO is optimizing your web page so that it can be indexed better by search engines. The way your content, keywords, images, tags, etc. appear on your website influences Google’s page ranking. We offer On-page SEO for $175 per page. We perform the on-page SEO Optimization based on one keyword or phrase.
On-page SEO services includes:
- 1 hour content meeting
- Keyword or phrase optimization
- Configuration of Google
- Optimization of content
- Enhancement of titles and heading
- Rewriting URL (link) names
- Creating/updating sitemap
- Creating/updating robots
- Building website hierarchy
- Reviewing image names
- Reviewing internal links
- Clean up of page code
- Updating tags
- Authorship setup
- Social media integration
Digital Shift of Edmonton
Off-Page SEO is factors that are not controlled by you. These off-page optimization techniques involve web page listing and the sharing of your content by others. Off-Page SEO also involves the tedious process of link building. Again, these links should be relevant and of great quality.
Off-Page SEO services include:
- Directory submission
- Search engine submission
- External and Internal link building
- Content Creation
- Engaging in social sharing
- Link baiting
- Video Marketing
To get a better idea of what off-page services Digital Shift offers you, do not hesitate to contact us today!
Get The Best SEO Results Possible!
Our goal is to give your website a high page ranking through authority, usefulness, and relevance. Again, Digital Shift does not use any fast track tricks (that will likely penalize your ranking), just honest straight forward pricing with a proven methodology. Our free consultation provides you with valuable information about your ranking against your competitors. After you have considered our report and are still looking to invest in our Edmonton SEO service, we have outlined what you should expect of us to deliver to you in your monthly SEO report.
- Search Engine overall ranking: A detailed review of your overall performance on major Search Engines
- Competitive analysis: How your competitors rank against you
- Website structure overview: Your website’s internal coding and how well it performs for Search Engines
- Review of Website Keywords, Titles, Code, and Tags
- Review of all other ranking factors!
Once we have finished the review, determined the key issues and made our recommendations, we can set up and manage your campaign for you. As a business, you only need to consider what works best for you and what goals you want to accomplish. The expected report above can be a small or large indication of what you should expect. Depending on what plan you choose and what your questions are, your report may look different in comparison to other clients. Contact us to learn more about our Edmonton SEO Services or how we can help you with Local SEO Edmonton strategies.
Resources On Achieving Great Results
You may have more questions regarding on how to get great SEO results. Digital Shift wants you to be just as informed as we are about your SEO report and what constitutes it. Forbes has an article that outlines what content marketing is and its benefits. With local SEO strategies continuously changing, here are three essential local SEO strategies to keep in mind.
Having trouble with website optimization techniques? Digital Shift also advises on how to optimize your website. We’ve also found an informative article that outlines the foundations for a successful website. Are you interested in knowing what the biggest or the most common SEO challenges are for small businesses? A quick read on The Local SEO Challenge for Small Businesses by Forbes offers insight on challenges small businesses are facing nowadays with regards to search engine optimization.