Handyman SEO

Working With the Wrong Handyman SEO Partner?

Not getting results from your current Handyman SEO provider? Time to call Digital Shift. We'll put you in touch directly with one of our local marketing experts, and perform a complimentary assessment to show you exactly how we can help you generate more leads online. And the best part? We'll do it for a fraction of your ad budget costs. Our team will analyze your local market and create a 90-day plan to show you what needs to be done to start being seen online, and to convert more searchers into paying customers. 

At Digital Shift, we’re in your corner—our goal is to have your business succeed. Our team of experts will work with you to set, reach and even exceed your SEO goals. You set the boundaries—if you want to be highly involved and updated regularly, great! But if you prefer to focus on your day-to-day operations and require minimal reports, that works for us too. Our team is transparent, customer-focused and flexible. We'll adapt your digital marketing strategy as we work to ensure you're always getting the best results. 

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We'll Make You Money

You want your handyman company to make money, and so do we. The best way to help your business grow is through an SEO marketing strategy. Search engine optimization enables you to appear on Google's first page, after your target audience makes a search query. When they click on your link, they'll be brought to an easy to use, optimized, credible website that convinces them to choose your handyman services. Your phone will be ringing consistently with both commercial and residential job opportunities! Our handyman SEO services will help you book more jobs and gain more paying customers, so you can watch your business grow. 

What's Included in Our Handyman SEO Service?

• Social media marketing, which includes creating and managing social profiles and press releases.
• Content property links, which includes adding branded and natural links to improve usability and to decrease bounce rates.
• Link building campaigns, which involve sourcing high authority links, including guest posting.
• Site optimization, followed by continual monitoring and auditing. (This includes enhancing on-page elements such as content and images to improve SEO.)
• Content creation and marketing, which includes creating blogs and page copy optimized for keywords. The content will also help educate potential customers, build trust and reinforce your brand authority. 

Optimizing Local SEO for Handyman Business

Local SEO is an essential part of how we boost your online presence. More than 7/10 people will use search engines to find companies, including handyman services, in their region. This means that 70% of searchers are looking locally for companies they trust. That's why it's integral to use local SEO to bridge the gap between those searchers and your business. By helping them find you easily, you can quickly turn a prospect into a loyal customer. 

How Does Local SEO Work?

This tool uses highly localized keywords to target people working and/or living in your service area. Usually, it incorporates search terms consumers are inputting, including your city, county or even neighborhood. This increases your business' ranking on search engine results pages (commonly referred to as SERPs) in the specific locations you're looking to target. Not only are you able to appear higher up on major search engines—where your prospective clients can actually find you—but you can also promote your business in communities where you'd like to gain more clients. 

For instance, an Ottawa homeowner might be looking for someone to re-tile their bathroom. They'll likely input “tile repair Ottawa.” If your website has been optimized to appear in organic search results for this term, then it will rank on Google's first page. This way, you get to capitalize on a warm lead. After all, this hypothetical client is actively searching for a handyman business. For a handyman marketing strategy the entire purpose of improving your search engine visibility is to connect with clients who are ready to use your services. 

Why Choose Our Handyman Marketing Program?

At Digital Shift, our top priority is helping your business grow. We have years of experience working within the home service industry, and know what it takes to consistently earn your business—and your trust. Our team works hard to provide comprehensive solutions to your marketing problems. We're invested in building long-term relationships with our clients, because our business grows as yours does. Besides, our methods work. You only have to ask one of our many other clients to appreciate that!

We Know SEO for Handyman Companies

With over a decade of experience in local search engine marketing, our team has created a tailored service designed just for handyman companies and franchises. Using our handyman marketing services, you can rest easy knowing that you are 100% taken care of when it comes to your SEO—including 100% manual business listings cleanup and maintenance, local content and link building, as well as Google My Business and social media management.

There are many benefits for choosing the SEO for Electricians program at Digital Shift, including:

• High-quality service. We always make ourselves available to you and want you to be completely satisfied.
• Access to clear reporting. We promise to always be transparent.
• Access to a customer portal to review work anytime. You'll have full control if you want it.
• Long-term results. We stick with you after you've started ranking first on searches—we make sure you stay at the top.
• A dedicated Account Manager who works with you to understand your business and create your unique and optimal strategy.

If you aren't getting the leads you want from your current handyman SEO campaign, let us take care of it. Our team will work directly with you to revamp your digital marketing strategy. As part of the Digital Shift team, you'll watch your online visibility increase drastically, connecting you with paying customers and getting you booked jobs. Our expert team will take the time to learn about your company inside and out—including what's already working, and—more importantly—what's not. Then we'll develop and implement a comprehensive strategy so you get tangible results.

Frequently Asked Questions

If you don't know too much about SEO, say you've heard the term before but aren't sure how it actually works, we've outlined some common questions below. It's our hope these resources will help answer some of your questions. But if you need more guidance, our team is more than happy to have a one-on-one conversation. To get started, you can either apply to be part of our SEO program today, or give us a call at 888-273-8850. We're looking forward to hearing from you and helping you meet, or even exceed, your SEO goals. 

What is SEO and How Will Doing it Properly Help My Business?

Search engine optimization, also known as SEO, is the process of tailoring your website, social media platforms and Google My Business account to make your online presence more easily found by search engines. The primary search engine most companies target with their content is Google. There are a few ways you can optimize your site, but usually SEO is divided into two camps: on-page and off-page SEO. 

What's the Difference?

As the name suggests, on-page SEO entails anything that you have direct control over on your site. This could include formatting your website, such as revamping your landing pages, publishing content that incorporates keywords, and more. 

Keywords are an essential part of any SEO strategy–which is why our analysts complete thorough research before we write any content for you. Keywords are how Google “reads” your website and judges whether it's helpful and relevant to online searchers and consumers. The Google algorithm is a secret, but we know it uses a “search engine crawler” to scan through online content. Then, it pulls up results that match the search query best. It's imperative your handyman content includes keywords and topics searchers are looking for so you can increase your online visibility.

Off-page SEO is anything that you don't directly control on your page, yet factors into your site's authority. Usually, a backlinking campaign is the best way to build authority for your website. This involves having links to your content placed on other websites. Google judges backlinks as authoritative because they illustrate that another user thinks your content is reliable.

Why Search Ranking Matters for Handyman Services?

Without ranking organically through implementing an SEO strategy, your website is basically invisible to Google. This means it's also invisible to your target audience. If consumers can't find you, how are they supposed to book your handyman business? These days, most people don't look past Google's first page when it comes to finding a business they want to hire; this first-page spot captures the majority of clicks on average.

Think about it, if your competitors are ranking and you're not, it will be almost impossible to gain clicks. Clicks to your website lead to booked jobs and paying customers—increasing your bottom line. Also, organic traffic has significantly higher conversion rates compared to other forms of advertising like PPC (pay-per-click). This is because consumers think organic search results are more trustworthy than paid Google Ads.

How Long Does SEO for Handyman Services Take?

It's important to know that organic search results are a long-term strategy. It can take between 6 and 9 months for optimized content to start ranking. The length of time depends on how competitive the keywords you're trying to rank for are.

This might sound like a long time. Maybe you're even wondering, “Why not just pay for Google Ads?” Search ads do offer more immediate returns, but that advantage does not last. Unlike SEO, which is like the gift that keeps on giving. Not to mention, Google Ads are incredibly expensive, and the cost only goes up the more and more competitive your keyword becomes. 

What's Better: SEO or PPC?

Without a doubt, SEO has a far greater return on investment than pay-per-click ads. This is because successful SEO campaigns operate on a positive feedback loop. Once your content begins ranking, more and more prospects will click on it. The more organic traffic your website gets, the more Google thinks it's authoritative. This means your content continues to rank. 

That said, PPC has its place. It can be used strategically to help new companies—or handyman services that don't have much of an online presence—gain clicks. Also, PPC is a great opportunity to run A/B tests to see what truly connects with your target audience. To get the most out of your digital marketing strategy, we suggest a multi-pronged approach that includes using SEO to boost your organic search visibility and paid ads to garner initial interest. 

How Much Does SEO for Handyman Business Cost?

At Digital Shift, we offer month-to-month contracts. We're so confident you'll be happy with our services, that you only continue to pay for our services as long as you see results. Transparency is a key value at our company, which is why we offer upfront pricing with no long-term commitment. It's important to us that we earn your trust—and your business—by developing a marketing plan that gets results. 

Take Your Handyman Business to the Next Level

Are you ready to watch your company grow with the help of the experts at Digital Shift? With our handyman SEO services, you'll experience tremendous and consistent growth. While we take care of your marketing needs and implement a long-term SEO strategy that works, you'll have more time and energy to pour into your growing business.  

If you're not seeing results with your current handyman SEO strategy then ask yourself, “What is my SEO provider actually doing for me?” It's time to stop missing out on opportunities and to start taking your SEO strategy seriously. To learn more about how we can help, read one of our  latest case studies or book a complimentary strategy session today to speak directly with a Handyman SEO expert.

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