What Exactly Are The Benefits of Social Media in 2017?
Everyone knows that getting your name “out there” is one of the single most important things that a business must do. This is especially true if you are just getting started or expanding your service line or market.
Social Media Allows You to Listen
Listening for opportunity is the single most effective way that you can be in the right place at the right time. Social media allows you to listen to the needs of your customers and the concerns of your competitor’s customers (soon to be yours). Social listening brings you closer to the customer than ever before. Imagine being at a networking event and, from across the room, hearing that someone desperately needed the product/service that you offer. Social Media let’s you do just that!
Social Media Allows You to Influence
Influence your ideal customers to take action and drive awareness and sales. Build trust and authority by sharing your content to inform and educate prospective customers. It’s no secret that your ideal customer is online, just make sure you pick the right social channel. Focusing your strategy on influencing your prospective customers helps increase your awareness while giving you more targeted exposure to those that are actually interested.
Social Media Allows You to Network
Boost your visibility! Connect with people and share your story. Share your business story online and connect with users, just like you would with someone at a networking event. Then grow that relationship further.
Use Social Selling To Seal The Deal
Social Advertising networks have had significant improvements since the early days. In 2017, the targeting options allow you to reach prospective customers who are in the market ready to purchase. Social selling integrates with your website, your content, and your brand to create a unique user experience.