Tag: Bottom of Funnel
What are Facebook Dynamic Product Ads? Facebook Dynamic Product Ads, or DPA, are new dynamic product ads that give you the ability to granularly target people with highly relevant ads at all stages of the sales funnel. These are often most effective in the middle of the funnel when your audience is in the consideration phase. During this phase, he/she is likely comparing your product against your competitors and these ads help keep your product t…
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