What is CLV? CLV or Customer Lifetime Value is a calculation that is used for business growth and intelligence that informs you of the value of each customer. This value is a critical indicator used to indicate the value of your company. The calculation assists in determining the net profit expected from each customer’s lifetime purchase value. CLV is also known as LTV (Lifetime Value), LCV (Lifetime Customer Value), or CLTV (Customer Lifetime Va…
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