Google Analytics

Click-Through Rate: Still Important If there’s one thing you can expect from Google’s algorithms and SEO best practices, it’s that they can change at the drop of a hat. As digital marketers, we know this better than anyone, and we’re always ready to adjust our practices to help our clients stay competitive despite these changes. […]

Ever wonder what cities your website visitors are coming from? Michael, one of our clients, asked us how he can analyze landing page visits to see what cities visitors were coming from. This can be done quickly and easily using a Secondary Dimension filter in Google Analytics. Here’s how to analyze your landing page by city […]

What is Custom Dimensions in Google Analytics? Custom dimensions allow you to create an additional dept of customized tracking that Google Analytics doesn’t automatically track for you. Think of it as adding a custom “dimension” where you can create a space to collect and analyze your custom data within Google Analytics. For example, you can create a […]

What is the Google Analytics Academy? The Google Analytics Academy allows you to learn analytics with free online courses provided by Google. To access free training on google analytics and google tag manager visit: https://analytics.google.com/analytics/academy/ Google Analytics Academy Courses The Google Analytics Academy courses include: Google Analytics for Beginners Advanced Google Analytics Ecommerce Analytics: From Data […]

What is Google Analytics Event Tracking? Google Analytics event tracking tracks anything that a user clicks on your website. This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or any other calls-to-action. What a Typical Phone Number Link Looks Like Below is an example of basic link code that triggers […]

Add Google Conversion Tracking in 5 Easy Steps This blog post will walk you through how to add google conversion tracking code to your website with Google Analytics. Prerequisites for completing the setup include having google analytics set up on your website as well as having full admin access to your google analytics account. Step […]

What are Smart Lists? Smart Lists are a simple form of remarketing used by Google to reach those customers who have visited your website but did not convert. More specifically, Smart Lists are generated using advanced algorithms based on data collected in Google Analytics. These Google Analytics remarketing lists account for different variables including but […]

What is CLV? CLV or Customer Lifetime Value is a calculation that is used for business growth and intelligence that informs you of the value of each customer. This value is a critical indicator used to indicate the value of your company. The calculation assists in determining the net profit expected from each customer’s lifetime purchase value. […]

What are the Benefits of Filters in Google Analytics? Flexible way to modify data within each view Ability to include data Ability to exclude data Ability to change data Filters transform raw data to provide data that is appropriate to a business’s needs. Most businesses only want to track data from customers and potential customers, […]

Match Types in Google Analytics Match types help you better manage data and track actions. The follow match types are available in Google Analytics: Regular Expression Match: Capture special constant within a URL such as its or trailing parameters that may be coming from different domains or sub-domains.: Capture identical character strings such as User […]

Clicks Vs. Sessions in Google Analytics Clicks are in your AdWords report. Sessions are in your Audience reports. Clicks in your reports indicate how many times your advertisements were clicked. Sessions indicate the number of unique sessions done by your users. A user may click your ad many times. When one user clicks on one […]

Multiple Channel Funnel (MCF) in Google Anayltics The MCF shows how your marketing channels such as your sources of traffic work together to create sales or conversions. It shows you the path the consumer takes to get to the transaction. You will be able to explore which channels and keywords tend to initiate a sales […]