Ever wonder what cities your website visitors are coming from? Michael, one of our clients, asked us how he can analyze landing page visits to see what cities visitors were coming from. This can be done quickly and easily using a Secondary Dimension filter in Google Analytics. Here's how to analyze your landing page by city using a Google Analytics secondary dimension in two steps. Step 1: Go
Google Analytics
Custom Dimensions
What is a Custom Dimension in Google Analytics? Custom dimensions allow you to create an additional dept of customized tracking that Google Analytics doesn't automatically track for you. Think of it as adding a custom "dimension" where you can create a space to collect and analyze your custom data within Google Analytics. For example, you can create a custom dimension that uses a javascript
Google Analytics Academy
What is the Google Analytics Academy? The Google Analytics Academy allows you to learn analytics with free online courses provided by Google. To access free training on google analytics and google tag manager visit: https://analytics.google.com/analytics/academy/ Google Analytics Academy Courses The Google Analytics Academy courses include: Google Analytics for Beginners Advanced Google
Track Phone Calls with Google Analytics Event Tracking in 3 Easy Steps!
What is Google Analytics Event Tracking? Google Analytics event tracking tracks anything that a user clicks on your website. This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or any other calls-to-action. What a Typical Phone Number Link Looks Like Below is an example of basic link code that triggers a phone call when the "CALL
Add Google Conversion Tracking in 5 Easy Steps
Add Google Conversion Tracking in 5 Easy Steps This blog post will walk you through how to add google conversion tracking code to your website with Google Analytics. Prerequisites for completing the setup include having google analytics set up on your website as well as having full admin access to your google analytics account. Step 1: Access Analytics Access your google analytics account.
Smart Lists for Remarketing in Google Analytics
What are Smart Lists? Smart Lists are a simple form of remarketing used by Google to reach those customers who have visited your website but did not convert. More specifically, Smart Lists are generated using advanced algorithms based on data collected in Google Analytics. These Google Analytics remarketing lists account for different variables including but not limited to visit duration, page
Customer Lifetime Value (CLV)
What is CLV? CLV or Customer Lifetime Value is a calculation that is used for business growth and intelligence that informs you on the value of each customer. This value is a critical indicator used to indicate the value of your company. The calculation assists in determining the net profit expected from each customer's lifetime purchase value. CLV is also known as LTV (Lifetime Value), LCV
Conversion Rate Optimization (CRO)
What is Conversion Rate Optimization (CRO)? CRO or Conversion Rate Optimization is a systematic and structured approach to improving the performance of your website. The approach consists of a system used to increase the number of website visitors that become customers. By using insights such as user feedback and analytics, CRO will keep you on track towards the conversion objectives of your
Filters
What are the Benefits of Filters in Google Analytics? Flexible way to modify data within each view Ability to include data Ability to exclude data Ability to change data Filters transform raw data to provide data that is appropriate to a business's needs. Most businesses only want to track data from customers and potential customers, therefore, they will likely filter out traffic
Match Types
Match Types in Google Analytics Match types help you better manage data and track actions. The follow match types are available in Google Analytics: Regular Expression Match: Capture special constant within a URL such as its or trailing parameters that may be coming from different domains or sub-domains.: Capture identical character strings such as User ID, Session tracking, or other added