What are Smart Lists? Smart Lists are a simple form of remarketing used by Google to reach those customers who have visited your website but did not convert. More specifically, Smart Lists are generated using advanced algorithms based on data collected in Google Analytics. These Google Analytics remarketing lists account for different variables including but not limited to visit duration, page … [Read more...]
Google Analytics
Customer Lifetime Value (CLV)
What is CLV? CLV or Customer Lifetime Value is a calculation that is used for business growth and intelligence that informs you on the value of each customer. This value is a critical indicator used to indicate the value of your company. The calculation assists in determining the net profit expected from a each customer's lifetime purchases. CLV is also known as LTV (Lifetime Value), LCV … [Read more...]
Conversion Rate Optimization (CRO)
What is Conversion Rate Optimization (CRO)? CRO or Conversion Rate Optimization is a systematic and structured approach to improving the performance of your website. The approach consists of a system used to increasing the number of website visitors that become customers. By using insights such as user feedback and analytics, CRO will keep you on track towards the conversion objectives of your … [Read more...]
Filters
What are the Benefits of Filters in Google Analytics?Flexible way to modify data within each view Ability to include data Ability to exclude data Ability to change dataFilters transform raw data to provide data that is appropriate to a business's needs. Most businesses only want to track data from customers and potential customers, therefore, they will likely filter out traffic … [Read more...]
Match Types
Match Types in Google Analytics Match types help you better manage data and track actions. The follow match types are available in Google Analytics:Regular Expression Match: Capture special constant within a URL such as its or trailing parameters that may be coming from different domains or sub-domains.: Capture identical character strings such as User ID, Session tracking, or other added … [Read more...]
Clicks vs. Sessions
Clicks Vs. Sessions in Google Analytics Clicks are in your AdWords report. Sessions are in your Audience reports. Clicks in your reports indicate how many times your advertisements were clicked. Sessions indicate the number of unique sessions done by your users. A user may click your ad many times. When one user clicks on one ad multiple times in the same session, AdWords records multiple clicks … [Read more...]
Multiple Channel Funnel (MCF)
Multiple Channel Funnel (MCF) in Google Anayltics The MCF shows how your marketing channels such as your sources of traffic work together to create sales or conversions. It shows you the path the consumer takes to get to the transaction. You will be able to explore which channels and keywords tend to initiate a sales cycle. In your MCF reports, you will see how often channels have assisted or … [Read more...]
UTM Tracking Code
UTM Tracking Code in Google Analytics UTM Tracking Code is a code structure that attaches to a custom URL to track a source, medium, or campaign name. These parameters are added to the URL in order to help your business track performance of campaigns in google analytic reports. For example, they allow you can use manual triggers to track people coming in from an email campaign. This can be done … [Read more...]
Views
What Are Views in Google Analytics? A reporting view is where you can access reports and analysis tools. You can set up multiple views on one property to segment your data. When a new view is created, you are segmenting your data. For example, you can create a view to filter out your internal traffic and another to include only activity from a specific website directory or subdomain. When you … [Read more...]
Setup Google Analytics Account for Website
Setup Google Analytics Account for Website If you are not using Google Analytics, it's not too late. Digital Shift strongly encourages its clients to review their website data frequently and often. If you do not have a Google Analytics follow these easy steps.STEP 1: Visit http://www.google.com/analytics/index.htmlSTEP 2: Log in or create an account:If you already have a … [Read more...]