Tag: Cost Per Thousand

cpm

What is CPM? CPM is a digital marketing term which means Cost-Per-Thousand. The “M” represents the Roman numeral for 1,000. CPM measures the cost of an online ad per 1000 impressions. An impression is when the ad is displayed on a web page. CPM is usually used in bidding systems. These systems use CPM to indicate how much the ad will cost for every thousand people exposed. For example, if a CPM price is set at $3.00, the advertiser needs to pay $…

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