Does Website Usability Really Matter

Website usability is all about a user focused design that is easy to use, navigate, and understand. Website usability results in longer browsing times, more page views, an increase in repeat visitors, higher conversion, and lower bounce rates. If your website is confusing and difficult to navigate your visitors will not stay long and may never return. This is something that can be easily avoided with proper planning.

Usability is a term which is not well understood or just overlooked by website designers.

Website Usability is:

Simplicity – How simple is it for your online viewers to navigate your website and accomplish simple tasks?

Efficiency – Now that they are able to achieve these tasks, how long does it take and why?

Revisit efficiency – How well are your visitors able to navigate and perform simple tasks the next time

Issues or complaints – What are the issues your visitors have and why?

Level of satisfaction – How satisfied is your users after using your website?

Enhancing You Website Usability

In order get the most benefits from your website, you need to keep your customers coming back. Do you know what pages users are visiting, where they are coming from, how much time they spend on a particular page or the entire site? We can assist you with analytics and help review your website based on website usability best practices and send you a detailed report with our recommendations on how to get the results you desire.

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