Aire Serv of Calgary
The Client
Aire Serv of Calgary is a professional heating and cooling company servicing Calgary, Alberta and surrounding areas. The team at Aire Serv of Calgary is licensed and insured, and handles a wide range of residential and commercial HVAC services issues, including furnace installation, heating repair and ac installations.
The Challenge
Aire Serv of Calgary's goal was to increase business and lower it's customer acquisition cost while improving the number of phone calls and leads. Zack also wanted to increase organic (non-paid) leads, and needed a better way to measure results of the work that was being done by his digital marketing partner.
The Solution
Below is a breakdown of how we were able to get results.
Local Search Engine Optimization
100% manual local citation and business listing management. We research fixed business listings that had errors and found new local opportunities to improve Aire Serv's digital presence.
Google My Business Management
The Digital Shift team created and posted new content daily as well as monitors and replies to Google reviews. Google My Business management services play an important factor when ranking locally so our team worked closely with Aire Serv to maximize the opportunity.
Social Media Management
Creation and management of social media calendar. Daily posting to popular social media channels including promotions, testimonials, fun, and informational content. We also create custom images of reviews and use them to post on social media to increase brand awareness.
Content Writing
Digital Shift researched keywords and topics to write SEO optimized content for Aire Serv. All our content was localized and written specifically for the local Calgary market. Each blog post covered each topic in depth to demonstrate expertise and authority to both the reader and to Google. All new content was also shared on social media channels.
Link Building
Our team implemented a 100% organic link building strategy to acquire links to move the needle for Aire Serv. The Digital Shift team reaches out to niche related websites to earn backlinks to the Aire Serv of Calgary website.
The Result
Rankings significantly improved for all relevant keywords inducing, HVAC, heating repair, cooling and ac repair. Here's a rankings heat map report showing the Google Maps rankings:
Contact us to learn more about how we can help you achieve similar results in your market.
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