Mr. Rooter Plumbing of Dallas is a professional plumbing and drain cleaning company servicing Dallas, Texas and surrounding areas. The team at Mr. Rooter is licensed and insured, and handles a wide range of residential and commercial plumbing issues, including drain cleaning, sewer line repairs, leaking pipes, water line repairs, maintenance, plumbing installations, and more.
Dallas is an extremely competitive plumbing market, and Mark from Mr. Rooter Plumbing of Dallas was not getting the results he was expecting with his current provider. He reached out to Matt from Digital Shift to see if we could help his current situation, as well as increase lead volume without having to spend more money on advertising and pay per click.
His primary goal was to lower his overall customer acquisition cost while improving the number of phone calls and leads. Mark also wanted to increase organic (non-paid) drain and sewer leads, and needed a better way to measure the output of the work that was being done by his digital marketing partner each month.
To further evaluate Mark's current situation, we conducted a local citation audit. A local citation audit looks at a business name, address, phone number and website (NAP+W) listing consistency online. The consistency and accuracy of business information play a significant role in ranking locally.
After conducting a local SEO citation audit, we found a total of 1606 citations:
The business listings were mismanaged and in addition to many duplicates, the wrong business name, old address, and wrong phone number were found. Since incorrect and duplicate citations hurt rankings and have a negative impact on SEO, starting the citation clean up to fix these issues was Digital Shift's top priority.
The Digital Shift team determined that the best approach was to fix the business listing issues, as well as to create a social media and content strategy and start an outreach link building campaign to acquire backlinks to increase authority in search engine results.
Below is a complete breakdown of how we were able to get some key results within 90 days.
Mark now gets access to a more accurate and transparent reporting portal to see what works get done each month as well as daily progress on how ranking increases.
Within the first 90 days, we were able to improve the position of several keywords including "clogged drains" and "sewer backup" which are extremely competitive.
For the keyword "clogged drains" we improved ranking from the 7th position to the 2nd position on Google, and from the 12th to 2nd position on Google Maps.
For the keyword "sewer backup" we improved ranking from the 50th position to the 2nd position on Google, and from the 18th to 2nd position on Google Maps.
On Google Ads, the keyword "clogged drains" costs up to $64.75 per click and sewer backup costs $22.16 per click so the organic traffic coming from these keywords is very valuable.
Mark and his team are now continue to get more organic traffic month over month as well as get new leads while having tighter control of this advertising budget.