Mr. Rooter Plumbing of Waco
The Client
Mr. Rooter Plumbing of Waco is your trusted plumbing professional for fast and reliable services in Waco, Texas and surrounding areas. The team of local Waco plumbers is licensed and insured, and handles a wide range of residential and commercial plumbing issues, including drain cleaning, sewer line repairs, leaking pipes, water line repairs, maintenance, plumbing installations, and more.
The Challenge
Mark from Mr. Rooter Plumbing of Waco was not 100% satisfied with his current provider and needed more accurate and transparent reporting to reach his goals.
His primary goal was to lower his overall customer acquisition cost while improving the number of phone calls and leads for plumbing and drain cleaning jobs organically (non-paid). Mark also wanted a better way to measure the output of the work that was being done by his digital marketing partner each month.
The Solution
To further evaluate the current situation, we conducted a business listings audit, also known as a local citation audit. A local business listings audit looks at a business name, address, phone number and website (NAP+W) listing consistency online. The consistency and accuracy of business information online plays a significant role in ranking locally.
After conducting a local SEO citation audit, we found the following a total of 609 business listings:
- Correct: 262
- Incorrect: 94
- Duplicate: 253
The business information wasn't properly managed and listings with the wrong business name, old address, and wrong phone number were found. Since the incorrect and duplicate citations are hurting the rankings and having a negative impact on our local SEO, starting the citation cleanup was our top priority.
The Digital Shift team determined that the best approach to get results was to continue citation building, create a social media and content strategy and start an outreach link building campaign to acquire backlinks to increase authority in search engine results.
The Result
Within 90 days, we started seeing results with increased local ranking in Google, Google Local (maps) and Google Mobile. Driving this new (and free) organic traffic helps Mark reduce the overall customer acquisition cost, compared to only getting leads from paid advertising on Google Ads and Google local services.
The Digital Shift team started tracking keywords in Waco, Texas when we started working with Mark. By continuing to post to Google My Business and social media, writing new optimized content, and building even more links, we expect to continue to see measurable results that contribute to Mark's goals.
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