SEO

Why You Shouldn't Hire a Cheap SEO Company

The Risks of Cheap SEO Services As most business owners know, search engine optimization is a key part of your digital marketing strategy. It helps get your content ranking on Google's first page, where it can be seen by your target audience in organic search results. Without SEO, your website and digital content has no […]

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What Does an SEO Agency Do?

If you have a business, you have a website — and if you have a business website, you've probably heard of SEO. But when you try to find out what an SEO agency does, exactly, and whether you actually need to hire one, all you get is a lot of buzzwords like "conversion rate optimization."  […]

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SEO vs. PPC vs. Social Media: The Ultimate Guide

SEO vs. PPC vs. Social Media:  Which is Better? If you're a business owner, then you know how important marketing is. You've probably heard of SEO and PPC, and are likely already using a social media account to try to bolster your business. But all too often, we hear from entrepreneurs who are not getting […]

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Guest Blogging

What is Guest Blogging? Guest blogging is a content marketing strategy that consists of someone writing and publishing a blog post on a third party blog to promote themselves, their business or brand. Websites agree to guest blogging especially when the topic or content ads value to their audience. This is usually achieved by going […]

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On-Site Optimization Services

On-Site Optimization Services Have confidence knowing that your website is setup in a way that search engines can easily understand your business. Enhance your website and content for both search engines and potential customers to drive more traffic, increase search engine visibility, and generate more sales. Digital Shift's on-site search engine optimization services enables Google […]

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In-House vs. Outsourced SEO: Which Is Right For Your Business?

When dealing with SEO, there are two directions that most businesses can take and that’s whether to do in-house or outsource it to another company to deal with.   During these turbulent times of the outbreak of COVID-19, the pandemic has affected a lot more than just our health. Businesses have suffered huge losses and […]

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How to Fix Low Google Ranking For Your Business

Achieving a high level of traffic is essential to any business with an online presence. The more people that you can bring to your site, the more chance you will have of generating sales.    But if you’re not attracting many visitors to your website, what can you do?   There are several strategies that […]

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Best Practices for Generating Leads Online For Your Business

Are you struggling to get the leads you need? Whether you have a brick and mortar store or you are selling exclusively online, everyone has to remain competitive to get customers. A sound and sturdy approach for generating leads online is essential but can be difficult to find. But -  you’re in luck! Here, we’ve […]

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The Ultimate Multiple Location SEO Guide for Franchises

It’s a big job to create an SEO strategy, but it’s even more significant when you have more than one location or franchise. It’s up to you to create an effective local SEO strategy for your business - as well as all of those business locations that you have.   That’s where a lot of […]

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Thin Content

What is Thin Content? Thin content is content that is expressed through written words on websites that provides little to no value to the user. Examples of Thin Content Here are some examples of what Google considers to be thin content: low-quality affiliate pages pages with very little or no content doorway pages (inserting results […]

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Paid Links

What are Paid Links? Paid links are backlinks that are acquired by giving someone "something of great value" that are "dofollow." Simply put, this means that you are giving someone something of value (usually money) to get a link on a site that passes SEO value to yours. This is a big no-no in the […]

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Trust Flow

What is Trust Flow? According to Majestic SEO, Citation Flow is a number of predicting how influential an URL may be based on how the number of websites that link to it. Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours. You can learn more about trust […]

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