Category: SEO 1

paid links definition digital marketing terms

What are Paid Links? Paid links are backlinks that are acquired by giving someone “something of great value” that are “dofollow.” Simply put, this means that you are giving someone something of value (usually money) to get a link on a site that passes SEO value to yours. This is a big no-no in the eyes of Google. Side note: there is no official “dofollow” attribute and naturally, all links are dofollow unless they are modified to be nofollow. Whe…

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trust flow

What is Trust Flow? According to Majestic SEO, Citation Flow is a number of predicting how influential an URL may be based on how the number of websites that link to it. Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours. You can learn more about trust flow here. Sites closely linked to a trusted seed site can see higher scores, whereas sites that may have some questio…

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citation flow

What is Citation Flow? According to Majestic SEO, Trust Flow is a number predicting how trustworthy a webpage, such as a location or a geo page, is based on how trustworthy sites tend to link. There is a difference between citation flow and trust flow, but the two ranking factors work together. All links are not all created with equal weight. Because a strong link will have a relatively stronger influence on URLs, Citation Flow is based on an ite…

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page authority

What is Page Authority? According to Moz, Page Authority is a score that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is also referred to as PA for short. Using primarily link data we want to estimate how well your page can rank. The higher your Page Authority score is, the better chance y…

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thin content

What is Thin Content? Thin content is content that provides little to no value to the user. Google favours the best results that match the search intent of the user and servers up popular and useful content. Here are some examples of what Google considers bad: doorway pages (inserting results for particular phrases while sending visitors to a different page) low-quality affiliate pages short keyword stuffed pages pages with very similar content p…

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seo resources

The Best SEO Service Provider in Red Deer, Alberta! Among the faster-growing markets in Alberta, the Red Deer SEO online market is fierce. Only businesses who make full use of the latest Local Red Deer SEO techniques can compete and win! Pick the Red Deer SEO company that drives consistent results! Digital Shift is a data-driven company that specializes in Search Engine Optimization Services in Red Deer and surrounding communities. Are you gettin…

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