What Exactly Are Bucket Brigades? Simply put, bucket brigades are words or phrases that add value to your content and attract more people to it.Wait! We can explain further!Here, the phrase “Wait! We can explain further!” acts as a Bucket Brigade. The idea behind using “Bucket Brigades” in content marketing is to keep your website visitors engaged and prevent them from abandoning your … [Read more...]
SEO
5 Simple Ways to Up Your Referral Traffic and Get More Leads
Business Leads: 5 Ways To Up Referrals and Win LeadsThere's a hack to earning new business leads - and it lies in optimizing your referral traffic. We're sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic to your website?While there are plenty of practical options out there to up referrals and win … [Read more...]
Inbound Links
What are Inbound Links? An Inbound Link is a hyperlink originating from another website directing customers to your site. The term "inbound" is used by the person receiving the link. They are important for Search Engine Optimization (SEO) rankings because Google and other search engines use the number of inbound links as an indicator when determining site ranking. The more inbound links a page … [Read more...]
Churn Rate
What is Churn Rate? Churn Rate is the amount of customers that have left your service or business over a given period. The customers have essentially have 'churned' down your business. Churn Rate can be calculated in regards to a number of customers lost, percentage of customers lost, value of recurring business lost, and percentage of recurring value lost. For example, when calculating churn as … [Read more...]
SERPS
What Are Search Engine Results Pages or SERPS? Search Engine Results Pages or SERPS are results that appear on web pages of search engines such as Google and Bing. These results come directly from the search queries entered into each particular search engine. Each SERPS is different, regardless of if the search entered is the same or uses the same keywords. Search engines use factors such as the … [Read more...]
Outbound Links
What are Outbound Links? Links that send users to other domains from your site are outbound links. By linking out to domains related to your page you increase quality and trust in your site. In turn, it helps the search engines understand the niche of your site. Outbound links give a clear idea to search engines about the topic of your sites and help to build relations with relevant and related … [Read more...]
Contextual Link
What is a Contextual Link? A Contextual Link is a piece of clickable text (usually a keyword) located in the body of a paragraph that contains similar ideas or context. These links can be natural or artificial. If they are natural, it means they link to another website voluntarily. If they are artificial, it means they have been manually posted. An example of artificial is when one of your guests … [Read more...]
What to Expect From an SEO Recommendations Report
The Typical SEO Recommendations Report Breakdown! SEO Reports come in all different shapes and sizes. These reports are used to simulate an SEO audit and often times do a great job at identifying common technical SEO problems quickly! The quality of these reports varies, but often they are able to provide business owners useful tips to enhance SEO score and, as a result, increase their ranking in … [Read more...]
Blog
Blogs, What are they? A blog is an online source of information such as news, diary or a journal that is updated frequently or periodically following a consistent schedule. A blog is a tool that is used to express and share information with the purpose of educating your online audience. You can consider a blog your personal website that is updated frequently to maintain value for your … [Read more...]
Inbound Link
What is an Inbound Link? An inbound link when another link comes directly to your website from another site. The person who received the link is generally the person using the term "inbound link". As an example, putting a hyperlinked phrase, right here, that links to our graphic designer's website would be an inbound link for the designer and an outbound link for us. Why Are Inbound Links … [Read more...]