What is On-Page SEO? On-page SEO, or on-site SEO, refers to a website's search engine optimization efforts that are done on the website itself. This includes keyword optimization for content, images, titles, text, and meta descriptions to improve a website's ranking on search engines such as Google and Bing. This is all done to improve your page rank and ultimately to increase traffic and sales.
SEO
Off-Page SEO
What is Off-Page SEO? Off-Page SEO, or off-site SEO, refers to a website's search engine optimization efforts that are done off-site (not on the website). This includes link building, social media marketing, bookmarking/sharing amongst other strategies. These activities increase the number of links to your website, boosting its popularity and credibility metrics search engines use to determine
Featured Snippets in Search
What Are Featured Snippets in Search? Featured snippets in Search can appear when a user asks a question in Google. Google programmatically detects pages that answer searcher's question. The Featured Snippet will appear in a special block above the organic results but below the ads. The Google featured snippet search block includes a summary of the answer, extracted from the web page with the
Bucket Brigades
What Exactly Are Bucket Brigades? Simply put, bucket brigades are words or phrases that add value to your content and attract more people to it.Wait! We can explain further!Here, the phrase “Wait! We can explain further!” acts as a Bucket Brigade. The idea behind using “Bucket Brigades” in content marketing is to keep your website visitors engaged and prevent them from abandoning your
5 Simple Ways to Up Your Referral Traffic and Get More Leads
Business Leads: 5 Ways To Up Referrals and Win LeadsThere's a hack to earning new business leads - and it lies in optimizing your referral traffic. We're sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic to your website?While there are plenty of practical options out there to up referrals and win
Inbound Links
What are Inbound Links? An Inbound Link is a hyperlink originating from another website directing customers to your site. The term "inbound" is used by the person receiving the link. They are important for Search Engine Optimization (SEO) rankings because Google and other search engines use the number of inbound links as an indicator when determining site ranking. The more inbound links a page
Churn Rate
What is Churn Rate? Churn Rate is the number of customers that have left your service or business over a given period. The customers have essentially had 'churned' down your business. Churn Rate can be calculated in regards to a number of customers lost, percentage of customers lost, value of recurring business lost, and percentage of recurring value lost. For example, when calculating churn as a
SERPS
What Are Search Engine Results Pages or SERPS? Search Engine Results Pages or SERPS are results that appear on web pages of search engines such as Google and Bing. These results come directly from the search queries entered into each particular search engine. Each SERPS is different, regardless of if the search entered is the same or uses the same keywords. Search engines use factors such as the
Outbound Links
What are Outbound Links? Links that send users to other domains from your site are outbound links. By linking out to domains related to your page you increase quality and trust in your site. In turn, it helps the search engines understand the niche of your site. Outbound links give a clear idea to search engines about the topic of your sites and help to build relations with relevant and related
Contextual Link
What is a Contextual Link? A Contextual Link is a piece of clickable text (usually a keyword) located in the body of a paragraph that contains similar ideas or context. These links can be natural or artificial. If they are natural, it means they link to another website voluntarily. If they are artificial, it means they have been manually posted. An example of artificial is when one of your guests