SEO - Page 2

It’s a big job to create an SEO strategy, but it’s even more significant when you have more than one location or franchise. It’s up to you to create an effective local SEO strategy for your business - as well as all of those business locations that you have.   That’s where a lot of […]

What is Thin Content? Thin content is content that is expressed through written words on websites that provides little to no value to the user. Examples of Thin Content Here are some examples of what Google considers to be thin content: low-quality affiliate pages pages with very little or no content doorway pages (inserting results […]

What are Paid Links? Paid links are backlinks that are acquired by giving someone "something of great value" that are "dofollow." Simply put, this means that you are giving someone something of value (usually money) to get a link on a site that passes SEO value to yours. This is a big no-no in the […]

What is Trust Flow? According to Majestic SEO, Citation Flow is a number of predicting how influential an URL may be based on how the number of websites that link to it. Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours. You can learn more about trust […]

What is Citation Flow? According to Majestic SEO, Trust Flow is a number predicting how trustworthy a webpage, such as a location or a geo page, is based on how trustworthy sites tend to link. There is a difference between citation flow and trust flow, but the two ranking factors work together. All links are not all created […]

What is Page Authority? According to Moz, Page Authority is a score that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is also referred to as PA for short. Using primarily link data we want […]

What is Link Insertion? Link insertion is the practice of adding your website's relevant link to the existing content of another website.  The link insertion backlink strategy typically includes outreach to authoritative and topically relevant websites in an effort to improve the reader's experience. The result of link insertion is a backlink from another page […]

Frustration-Free On Page SEO Services Get your pages professionally optimized without a technical learning curve or any frustration. Stop worrying about what to do and how to do it and keep doing what you do best! We are Digital Shift, and our objective is to be your on page SEO and digital marketing partner. Content is King! […]

Some people say trying to manage SEO for franchises is like trying to herd cats. It's a frustrating experience, full of  "No, don't do that!" and "Oh, come on!". The main issue with SEO for franchises is the complexity added with the more locations and personalities you add into the equation. But it can be done successfully... […]

What is On-Page SEO? On-page SEO, or on-site SEO,  refers to a website's search engine optimization efforts that are done on the website itself. This includes keyword optimization for content, images, titles, text, and meta descriptions to improve a website's ranking on search engines such as Google and Bing. This is all done to improve your page rank […]

What is Off-Page SEO? Off-Page SEO, or off-site SEO, refers to a website's search engine optimization efforts that are done off-site (not on the website). This includes link building, social media marketing, and bookmarking/sharing among other strategies. These activities increase the number of links to your website, boosting both its popularity and credibility - which are metrics […]

What Are Featured Snippets in Search? Featured snippets in Search can appear when a user asks a question in Google. Google programmatically detects pages that answer searcher's question. The Featured Snippet will appear in a special block above the organic results but below the ads. The Google featured snippet search block includes a summary of […]