Thin Content

What is Thin Content?

Thin content is content that provides little to no value to the user. Google favours the best results that match the search intent of the user and servers up popular and useful content.

Here are some examples of what Google considers bad:

  • doorway pages (inserting results for particular phrases while sending visitors to a different page)
  • low-quality affiliate pages
  • short keyword stuffed pages
  • pages with very similar content
  • pages with similar keywords designed to game the ranking system
  • scrapped and spun content
  • non-original pages

Google has become much smarter at learning and distinguishing pages that are valued by users by evaluating things like bounce rate, scroll rate, time spent on the site and page and clickthrough rate.


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