You may have a precise idea of your ideal target customer in mind already. One of the benefits of creating a Facebook Ad account is that it allows you to advertise on Facebook with a great deal of precision! If you are a small business or are asked to manage a client's ads, it would be ideal to consider adding a Facebook Ad Account if you don't already have one. If you are creating an Ads account for your client, you will be able to set up an account for them through your Business Manager account. So, what is a Facebook Ad Account? It's used to manage your ads on Facebook and can be managed by multiple people. You also have the power to allow different levels of accessibility to each individual by assigning specific roles. How do you create a Facebook Ad Account? We've got you covered.
Head over to your Business Manager account and click on Ad Account Settings.
Enter an ad account name and link it to an advertising profile. Select your time zone, currency, and payment method.
Add users to manage your account on behalf of your business. In order to give a user permission to manage your account you'll have to add them as a user to your Business Manager. Only once you've done so will you be able to grant them access to your Ad account, as seen below.
By clicking on "Add A Person", a window will pop up and you will be asked to enter a friend. Fill in the appropriate information and assign them a role of either administrator, advertiser, or analyst. If you are using the Owner Account of the Business Manager, and don't need anyone to manage your account, you can skip this step.
To get a better understanding of what each role does, we've detailed the responsibilities each individual would have.
Administrators would have access to essentially everything.
Advertisers would only get access to two features.
The Analyst would only get access to one feature.
Simply click "OK" to continue to start playing around with advertising features. You will be required to setup a payment method eventually, so a convenient link is presented on this screen as a reminder.
By clicking okay, you will be taken to the payment setting screen. If you have a payment method it will be displayed here.
Since we've created a new account as a test we will be adding the payment method by clicking the "Add Payment Method" button. The payment method is added to your Facebook account and is encrypted and secure.
Enter your payment details and you're ready! If you don't complete this step, you can go back and do it later. You will have access to targeting and audience setting, but will be unable to run your campaign until the payment information is entered.
Now you are ready to start advertising on Facebook. Ensure you define your ideal customer before your create your first ad. Doing this will help save you from costly beginner mistakes. Don't forget to follow our step-by-step guide on creating a Facebook ad.